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Business Strategy Specialization

Steer Your Business to Success

Earn a Certificate

  • Specialization via Coursera and University of Virginia
  • $395 for 6 months
  • 2 courses + capstone project
1 Review
Rating based on 1 student review.

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Business Strategy
★★★★★ (1 Review)
Generate value and demonstrate global impact in four courses.
Credential Type
6 months

This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a complete strategic plan for an existing business or a venture of your own. Top-rated Capstone Projects will be reviewed by Professors Michael J. Lenox and Jared D. Harris and as many as 50 top Specialists in Business Strategy will have their application fees to Darden waived.

Incentives & Benefits

As many as 50 top Specialists in Business Strategy will have their application fees to Darden waived.
Fee Waiver Information.
After completing your Capstone Project, you will have applied the basic frameworks and skills in business strategy to a real-world strategic analysis. In addition, top performers in the specialization will be eligible for a waiver of the application fee to the University of Virginia Darden School of Business ($250). In order to receive this waiver, you must also meet all eligibility requirements for the admissions process. You can learn more about Darden’s requirements for admission here:

What You'll Learn

  • Conduct a strategic analysis
  • Make recommendations for firm positioning and value creation
  • Analyze a firm’s market position and capabilities alongside industry dynamics

Recommended Background

    ★★★★★ (4) 4 weeks 23rd Sep, 2019
    Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you'll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and institutions (non-market strategy). We'll introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices. We'll apply these tools in case studies of industry leaders Disney, Orascom Telecom Holding, Sony, and GE Healthcare India.
    ★★★★★ (6) 4 weeks 16th Sep, 2019
    Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. Learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions. Apply these concepts in case studies of industry leaders JetBlue, Starbucks, Intel Corporate Venturing and Tata Motors.
    ★★★★☆ (1) 4 weeks 16th Sep, 2019
    Avoid the pitfalls of strategy planning and execution with the tools and skills from this course. You'll learn the pillars of strategy execution--analysis, formulation, and implementation--and how to use the 4A model to effectively approach strategy execution. Finally, a panel of leaders from entrepreneurs, nonprofits, and industry, share their expertise gleaned from years of successful strategy planning and execution.

    1 Review.

    Mina "sadat"
    Field of study
    Partially Completed this credential.


    This is very a good part of learning but the fee of this course is more we want a FREE course cause we cant pay the fee i haven't a job !
    1 rating
    1 review

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