Digital Marketing Specialization

Drive Customer Behavior Online

11 student reviews.

Earn a Certificate

  • Specialization via Coursera and University of Illinois at Urbana-Champaign
  • $474 for 4-6 months
  • 8-10 hours a week of effort
  • 4 courses + capstone project

Overview

Master strategic marketing concepts and tools to address brand communication in a digital world. This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services. This Specialization is part of the University of Illinois iMBA Program. INC Magazine rated the first course, Marketing in a Digital World, as one of The 10 Hottest Online Classes for Professionals in 2015. In addition, this course was also ranked in the top five courses across multiple MOOC providers as determined by user ratings on class-central.com. Finally, the Digital Marketing Certificate was the top coveted certificate on Coursera in 2015. Once you complete the courses, you will have the opportunity to apply the skills on a real life Digital Marketing capstone project setup in partnership with Grainger. They are a global B2B supplier of Maintenance Repair and Organization supplies, ranked No. 13 in the Internet Retailer 2015 Top 500 Guide, based on their annual online sales.

Incentives & Benefits

When you complete the Digital Marketing Specialization you will have an understanding of the continually shifting consumer mindset and how to use varying digital platforms to reach different customer groups. You will understand strategic marketing concepts and the tools required to make informed decisions and set the direction for your company, business unit, department, or product line in a digital ecosystem. Additionally, the Digital Marketing Specialization is an offering of the University of Illinois iMBA - a high-quality and affordable program from the University of Illinois, built on Coursera Specializations. If you decide to apply, your success in Digital Marketing (and other iMBA Specializations on Coursera), will be considered as a factor in admission.

What You'll Learn

  • Understand challenges in branding, brand positioning, and strategies to address brand communication in a digital world.
  • Delve in detail into the factors that shape consumer behavior and customer responses.
  • Understand market-oriented creativity and innovativeness within the firm and learn the success drivers of viable consumer-centric marketing strategies.
  • Perform data analysis and visualization techniques to extract useful information for strategic decision making.
  • The Digital Marketing Specialization is part of the University of Illinois iMBA! Learn more about this innovative new program at https://www.coursera.org/course/imba and http://onlinemba.illinois.edu/.

Recommended Background

  • No background is required; all are welcome

Syllabus

Reviews for Digital Marketing
Based on 11 reviews

Did you take this credential? Share your experience with other students.

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Sivabharath
Overall Rating
Instead of saying it as a course, I would say it is a great experience. This special and innovative course has covered all the aspects of marketing in a very good manner. The way syllabus is defined matches with your busy schedule. It is easy to lear…

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Karen Brunett
Overall Rating
I'm an experienced marketing professional and I wanted to understand the latest and greatest digital marketing strategies being employed today. The Digital Marketing course taught by University of Illinois School of Business and Head of Industry at Google was the right course for me right now. It was relevant, fresh, and timely. It was also my first Coursera hosted course which was an equally enjoyable experience. I highly recommend this course.

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Daniel Ch
Overall Rating
The content of all the specialization is quite complete and one can touch all the basic parts of Digital Marketing for building successful campaigns including; strategy, analytics, branding and planning. It finished with a very interesting capstone project which consist in building a whole marketing plan for a company.

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