Strategic Business Analytics Specialization

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1 student review.

Earn a Certificate

  • Specialization via Coursera and ESSEC Business School
  • $336 for 5 months
  • 2-3 hours a week of effort
  • 2 courses + capstone project

Overview

This specialization is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. We recommend that you have some background in statistics, R or another programming language, and familiarity with databases and data analysis techniques such as regression, classification, and clustering.We’ll cover a wide variety of analytics approaches in different industry domains. You’ll engage in hands-on case studies in real business contexts: examples include predicting and forecasting events, statistical customer segmentation, and calculating customer scores and lifetime value. We’ll also teach you how to take these analyses and effectively present them to stakeholders so your business can take action. The third course and the Capstone Project are designed in partnership with Accenture, one of the world’s best-known consulting, technology services, and outsourcing companies. You’ll learn about applications in a wide variety of sectors, including media, communications, public service,etc. By the end of this specialization, you’ll be able to use statistical techniques in R to develop business intelligence insights, and present them in a compelling way to enable smart and sustainable business decisions. You’ll earn a Specialization Certificate from one of the world’s leading business schools and learn from two of Europe’s leading professors in business analytics and marketing.

Incentives & Benefits

When you complete this Specialization, you’ll be a fully accomplished expert in big data management, with a robust understanding of how data can be used to leverage strategic value. You’ll be able to immediately apply the skills you’ve learned to your professional or academic projects.

What You'll Learn

  • Develop your Business Analytics Consulting Skills : Analytics, IT, Business, Communication
  • Focus on Marketing Business Analytics and explore Business Cases with Accenture
  • Practice your newly acquired skills by investigating how business analytics can create value using open data with capstone project

Recommended Background

    Syllabus

    Reviews for Strategic Business Analytics
    Based on 1 review

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    Jason Michael Cherry
    Overall Rating
    First let me say that I did not, nor do I intend to, complete the capstone project of the specialization.

    I thoroughly enjoyed the first two classes in the Strategic Business Analytics specialization, they were a very good blend of busi…

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