This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.
When you complete this Specialization, you’ll be able to bring a modern, creative perspective on business strategy to any business growth or development project. You’ll understand how the global trends in design, user experience, and innovation are changing the business strategy landscape, and you’ll be equipped to create holistic strategy recommendations for modern enterprises.