Strategic Management and Innovation Specialization

Manage 21st Century Business Strategy

1 student review.

Earn a Certificate

  • Specialization via Coursera and Copenhagen Business School
  • $316 for 4 months
  • 2 courses + capstone project

Overview

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt.

Incentives & Benefits

When you complete this Specialization, you’ll be able to bring a modern, creative perspective on business strategy to any business growth or development project. You’ll understand how the global trends in design, user experience, and innovation are changing the business strategy landscape, and you’ll be equipped to create holistic strategy recommendations for modern enterprises.

What You'll Learn

  • Formulate, implement, and defend business strategy recommendations
  • Adjust classic strategy approaches to account for trends in global innovation and competition
  • Evaluate the applicability of various business strategy frameworks in practical scenarios.

Recommended Background

    Syllabus

    Reviews for Strategic Management and Innovation
    Based on 1 review

    Did you take this credential? Share your experience with other students.

    Write a Review
    Thomas Rousing
    Overall Rating
    This course really gives a sound introduction to strategic management in business. The professor is a great communicator and the quality of materials are high level.

    Topic coverage

    Job readiness

    Community/staff support

    Class Central

    Get personalized course recommendations, track subjects and courses with reminders, and more.

    Sign up for free

    Never stop learning Never Stop Learning!

    Get personalized course recommendations, track subjects and courses with reminders, and more.

    Sign up for free