Break & Re-Make Your Brand

Break & Re-Make Your Brand

SXSW via YouTube Direct link

Intro

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1 of 20

Intro

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Classroom Contents

Break & Re-Make Your Brand

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  1. 1 Intro
  2. 2 Whats the story Uber is hoping to tell
  3. 3 Different identities of brands
  4. 4 Being a woman at Uber
  5. 5 Creative process at Uber
  6. 6 Where does creativity happen
  7. 7 When is Uber innovating
  8. 8 Companies coming together
  9. 9 Pipeline problem
  10. 10 Practice at your startup
  11. 11 Steps of a solution at Uber
  12. 12 What is Uber doing to win Cat back
  13. 13 What brand is crushing it right now
  14. 14 Current culture at Uber
  15. 15 How much of a priority is it within Uber
  16. 16 What strategies do you use to unearth specific human stories
  17. 17 Do you find that when youre driving an Uber pool
  18. 18 Whats the one piece of advice youd give to an older brand
  19. 19 What advice do you have for a young black woman
  20. 20 What does Uber look like in 10 years

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