We're launching a new, learner-guided Study Group to take the Wharton School of Business online course Introduction to Marketing with learners worldwide. The study group welcomes everyone and will include weekly Zoom sessions hosted by Fabio, our Study Group coordinator. We're getting started on October 21. Come join us!
In this Study Group, we're going to be taking the online course Introduction to Marketing, which is offered by the Wharton School of Business of the University of Pennsylvania on Coursera. We'll learn about marketing, from branding to go-to-market strategies. How to stand out amid other companies? How to address the needs of customers? How to successfully launch a product? These are some of the questions we'll explore.
The Study Group
We're going to be taking the course over four weeks. You can expect a commitment of 2–3 hours per week. All along, we'll support each other through a dedicated discussion forum, where we'll be able to ask and reply to questions. And every week, we'll meet for a one-hour Zoom session to have a friendly chat among learners, discuss what we're learning, and motivate each other.
You can find a full overview of our Intro to Marketing Study Group in our announcement article. Join us!