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FutureLearn

Strategic Marketing: Segmentation, Targeting, Positioning

University of Law via FutureLearn

Overview

Boost your success with strategic marketing strategies

Segmentation, targeting, and positioning are crucial concepts in strategic marketing for every marketer. Find out how these actions can help you reach and connect with more potential customers. Ultimately, with this course, you’ll learn how to secure your business with valuable marketing success and help to fuel business growth.

Learn why marketing segmentation is important

To reach the right customers, you need segmentation in your marketing. This course can tell you the benefits of marketing segmentation, and how to effectively do it in your own marketing campaign.

You’ll discover the process and different methods for segmentation to achieve successful strategic marketing as an end goal.

Discover the purpose of target marketing

Choosing which segment to focus on isn’t easy. Learn how targeting can increase your chances to connect with the most valuable potential customers. This course includes various targeting strategies that could offer you an advantage in your marketing.

Master marketing positioning for an advantage

This course won’t just let you in on how to separate your market. You’ll also master how to manage various segments and engage with different groups within your marketing strategy. Ultimately, you’ll learn how strategic positioning contributes to the success of your marketing outreach.

Study business marketing with the University of Law Business School

This course is brought to you by the acclaimed University of Law Business School to empower you with evidence-based expertise on the latest marketing trends and give you the confidence to practice segmentation, targeting, and positioning in your own campaigns.

This course is useful to students who’d like a solid foundation in the concepts of strategic marketing.

If you’re looking to work with a business owner or marketing executive, knowing how to execute the three pillars of marketing is crucial knowledge.

Taught by

Dessy Ohanians

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