Business knowledge is in high demand in every area of work. From high-tech start-ups to non-profits, organizations are looking to leverage best practices from the business world to achieve their objectives. That’s why the MBA is widely recognized as a career accelerator, regardless of the industry you’re in.
With the MicroMasters program in MBA Core Curriculum, you will develop business insights and learn to lead others to achieve strategic goals. You’ll learn the different functional areas of a firm, how each area defines success, and how the functions work together to create success in the marketplace. You will be able to build and lead successful teams, influence others, and deliver high-quality outcomes on time and within budget.
The MicroMasters program in MBA Core Curriculum has also been designed to grow your professional and social networks. We will help you find people like yourself, both in your region and around the world, who are looking to advance their careers. In addition to facilitated discussions in your classes, you will be encouraged to interact with colleagues in real time by forming small study groups, holding virtual coffee hours, and discussing current articles and trends in business.
Are you ready? Turbocharge your career with the MicroMasters program in MBA Core Curriculum from the University of Maryland’s Robert H. Smith School of Business.
Courses under this program: Course 1: Marketing Management
Learn key marketing strategies and tactics to help your company develop products that match customers' needs, create awareness and demand for those products, and drive sales.
Course 2: Leadership and Influence
Develop the skills to motivate and inspire others so you can confidently lead your organization to success.
Course 3: Financial Accounting
Financial accounting is the language of business. Learn to effectively interpret financial information to make sound decisions and confidently communicate to other leaders in your firm and with potential investors, shareholders, and creditors.
Course 4: Digital Transformation in Business
Learn about the explosion of technologies that are transforming business and how to strategically leverage technologies to maximize the value--and minimize the risk--to your firm.
Course 5: Data Analysis for Decision Making
Use data analysis to gather critical business insights, identify market trends before your competitors, and gain advantages for your business.
Course 6: Global Business Strategy
Learn how to capitalize on opportunities, and manage the challenges of the global marketplace, and leverage this dynamic environment for long-term value.
Course 7: Corporate Finance
Develop the ability to identify and resource high-value strategic initiatives and ensure a high rate of return for your firm's investments.
Develop the skills to be an effective and successful leader. High impact leaders have the ability to lead and influence others toward a common goal. To do this you must develop your own toolbox of strategies - to maintain engagement, to build collaborative support and to master conflict while remaining true to your authentic self.
Upon completing this course, learners will be able to design an effective influence strategy to accomplish goals, even without formal authority. You’ll be able to recognize team dynamics and identify ways to help each member contribute more effectively. Through exercises and lessons, you’ll pinpoint problems and challenges in the way you (and your teams) make decisions. Finally, you’ll walk away with a concrete plan for continuing to expand your situational adaptability as a leader, allowing you to adjust with fluency and achieve your fullest potential.
In our information age, companies have access to unprecedented amounts information on customers--their behaviors, interests, and buying habits--and the markets in which they operate. Being able to analyze that data has become a critical skill for decision makers at every level of an organization. Today’s firms use data to detect market movement before it becomes a fully-fledged trend, helping them to stay ahead of the curve, tailor products and services to specific customer segments, determine when and when to enter markets, and differentiate themselves from competitors.
In this course, you will learn how to unlock the value of data to create and grow an organization. You will gain the analytical tools necessary to confidently describe the current state of areas critical to your business, predict the likelihood of an event occurring, compare two or more approaches to a business challenge, and determine if a phenomenon you are seeing is coincidence or a genuine insight. By the end of this course, you know how to make data-driven decisions to find advantages and stay competitive.
New technologies and “big data” have transformed every facet of business, from accounting to marketing. Technologies like social media, ecommerce platforms, mobile devices, software services, the cloud, artificial intelligence, and the internet of things have created new business processes and products, while displacing and disrupting many others. In order to stay competitive, business leaders need to understand these emerging technologies, assess their inherent opportunities and challenges, and strategically maneuver the organization to maximize the value--and minimize the risk--of digital transformation.
This course will help you assess the most critical digital technologies that affect your business sector and how you can leverage them to realize efficiencies. We’ll discuss when and how to appropriately commoditize the data these technologies produce and ultimately, how the strategic deployment of technology can transform an organization.
Successful business leaders have an eye toward the future and a deep understanding of the local and global markets in which their firm operates. They understand the strengths and weaknesses of their business and product line, the competitive and complementary landscape, and emerging trends in their business sector. Because of their strategic insight, these leaders anticipate changes in global market conditions, recognize potential opportunities to innovate, identify strategic initiatives to further the firm, and successfully anticipate and navigate barriers to entry at home and at an international scale.
Upon completion of this course, learners will understand how to maximize short- and long-term profitability by analyzing and identifying opportunities and threats in different industries and competitive environments around the world. You'll be able to asnwer questions such as:
-When and how should you engage in a strategic alliance?
-How can you create an organizational structure that is effective locally and allows for global expansion?
-What assets, resources, and capabilities does your organization already have that can be leveraged for global growth?
By the end of this course, you will have the skills to guide your firm's strategy to identify and realize competitive advantage in the dynamic global marketplace.
Kathryn Bartol, Trevor Foulk, Myeong-Gu Seo, Michael Kimbrough, Judy Frels, Margrét Bjarnadóttir, Mary Beth Furst, Kislaya Prasad, David Godes, P.K. Kannan, Michael Faulkender, Progyan Basu, Susan White, Wendy Moe, Nick Seybert, Rebecca Hann, Anil Gupta, Neta Moye, Nicole Coomber, Subra Tangirala, Gilad Chen, Henry Lucas, Ritu Agarwal, Anandasivam Gopal, Joseph P. Bailey, Lingling Zhang and Rellie Derfler-Rozin