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Macquarie University

Analysing: Numeric and digital literacies

Macquarie University via Coursera Specialization

Overview

Being financially and data-literate is a requirement of all effective leaders. This includes the ability to analyse data and harness its value, as well as to leverage these skills to become a future-focused business leader. In four themed courses, this specialisation will: teach you that financial literacy is a required capability for every business leader (Know Your Numbers 1); provide you with a foundational understanding of how to manage your organisation’s finances effectively (Know Your Numbers 2); equip you with tools to analyse data and generate market insights (Generate Insights); and explore what to measure to maximise customer value (Know Your Customers).

Syllabus

Course 1: Management and financial accounting: Know your numbers 1
- Offered by Macquarie University. Financial literacy is a fundamental capability for any business leader, whether you are running your own ... Enroll for free.

Course 2: Corporate finance: Know your numbers 2
- Offered by Macquarie University. Every manager must have a foundational understanding of financial management. This course will prepare you ... Enroll for free.

Course 3: Business intelligence and data analytics: Generate insights
- Offered by Macquarie University. ‘Megatrends’ heavily influence today’s organisations, industries and societies, and your ability to ... Enroll for free.

Course 4: Marketing analytics: Know your customers
- Offered by Macquarie University. Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, ... Enroll for free.

Courses

Taught by

David Pitt, Dr John-Paul Monck, Keith Woodward, Ray Welling and Smit Rathore

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