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Coursera Project Network

Analyzing Market Attractiveness Using Creately

Coursera Project Network via Coursera

Overview

Prepare for a new career with $100 off Coursera Plus
Gear up for jobs in high-demand fields: data analytics, digital marketing, and more.
By the end of this 2 hour-long guided project, you will be fluent in identifying and analyzing business markets and how to discover their attractiveness to new products and services. This project is designed to engage and harness your visionary and exploratory abilities. You will be using proven models in competitive strategy and the Creately platform to explore and analyze the factors that contribute to business success. This is an important step for individuals or companies wanting to explore new markets for products or services.

You will engage in evaluating through examples and hands-on practice examining business immediate forces shaping markets including competitors, suppliers, buyers, threats of new businesses entering the segment, and substitute products. You will be ready to take an entrepreneurial idea through a scientific and logical process, helping you validate your ideas for new business or service. This Course furthers the knowledge and skills acquired during "Analyzing Macro-Environmental Factors Using Creately", and is important step in engineering a successful product or service.

Syllabus

  • Project Overview
    • This course was developed to engage and harness your visionary and exploratory abilities. During this course, you will be using proven models in competitive strategy. Together we will explore factors identifying sector attractiveness including the powers of suppliers, buyers, substitutes, competition, and threats of new entry to the market. This is an important step for individuals or companies wanting to explore new markets for products or services.

      By the end of this project, you will be fluent in identifying and analysing business markets in order to discover their attractiveness to new products and services. You will generate solutions that can be used as part of your future business plan presentation to lenders or business stakeholders, making it an integral part of your digital tools portfolio.

Taught by

Jasper Albert

Reviews

5.0 rating, based on 1 Class Central review

4.6 rating at Coursera based on 114 ratings

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  • Anonymous
    Fantastic content with hands on learning, the methods used are very relevant. Th delivery is paced well and the examples are thoroughly used.

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