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FutureLearn

Artificial Intelligence (AI) in Hospitality: Challenges and Business Opportunities

Hotel Institute Montreux and Swiss Education Group via FutureLearn

Overview

Discover the business potential of AI

Artificial intelligence (AI) is changing the way businesses operate around the globe. From machine learning to deep learning, AI is creating all multiple new business challenges that any hospitality professional needs to master.

On this course, you’ll discover how AI has the potential to change – and challenge – the hospitality industry. Understand how to grasp the opportunities it presents, including lowering costs, improving customer satisfaction, and innovating front office and housekeeping.

Understand how AI can improve customer experience

You’ll identify how to distinguish between terms such as artificial intelligence, machine learning, and deep learning.

You’ll get a comprehensive overview of the legal and ethical considerations of AL, and consider customers’ expectations of how digitalisation could change the hotels of the future.

Boost cost optimisation and sustainability with technology

AI has the potential to drive sales and optimise marketing budgets. You’ll assess how this is possible, as well as how it could improve sustainability in the hospitality sector.

You’ll discover the most recent technological innovations in the field, how much they cost, and how they could be applied in hotels. Explore cutting-edge developments in customer experience, front office, housekeeping, and food and beverage provision.

Learn from top hospitality experts

You’ll study hospitality alongside leading hospitality and culinary arts educators at the Swiss Education Group.

Having completed the course, you’ll be trained in the latest cutting-edge developments in technology, ready to bring this new knowledge to bear in your hospitality business.

This course is designed for all those who want to expand their knowledge of artificial intelligence in hospitality.

This includes:

  • Front Office Managers
  • Food & Beverage Managers
  • Sales & Marketing Managers
  • Hotel Managers
  • Concierges

Taught by

Jorge Duraes Barbosa

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