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Automate Marketing to Businesses with Pardot Lightning App

Salesforce via Trailhead

Overview

Learn how to make the most of your business-to-business (B2B) marketing efforts with Pardot.
  • Learn what Pardot is and how it can help you market to other businesses.
  • Use campaigns, forms, and landing pages to turn visitors into leads.
  • Use scoring and grading to identify the best leads for your sales team.
  • Learn the basics of Pardot Einstein to provide new insights to marketing and sales users.
  • Connect Pardot to Salesforce to align your marketing and sales teams.
  • Use pre-built Analytics apps to meet your B2B marketing goals.
  • Analyze your marketing data with B2B Marketing Analytics for Lightning App.
  • Extend the power of Pardot automations with prospect data from third-party apps.

Syllabus

  • Pardot Lightning App Basics
    • Get Started with Pardot Lightning App
    • Learn How to Navigate Pardot Lightning App
    • Learn Pardot Administration Basics
  • Pardot Lead Generation for Pardot Lightning App
    • Learn How Pardot Handles Prospects and Visitors
    • Set Up Pardot Campaigns in Pardot Lightning App
    • Use Pardot Forms and Form Handlers in Pardot Lightning App
    • Use Pardot Landing Pages in Pardot Lightning App
  • Pardot Scoring and Grading for Pardot Lightning App
    • Get Started with Lead Qualification
    • Use Scoring in Pardot Lightning App
    • Use Grading in Pardot Lightning App
    • Automate Lead Qualification in Pardot Lightning App
  • Einstein Basics for Pardot Lightning App
    • Get Started with Einstein for Pardot Lightning App
    • Explore Einstein Features for Pardot
  • Pardot Salesforce Integration for Lightning App
    • Plan Your Pardot and Salesforce Integration
    • Install the Connector and Enable Pardot
    • Configure Salesforce and Pardot for the Connector
  • B2B Marketing Analytics Plus: Quick Look
    • Get Started with B2B Marketing Analytics Plus
  • B2B Marketing Analytics for Lightning App
    • Get Started with B2B Marketing Analytics for Lightning App
    • Set Up B2B Marketing Analytics
  • Pardot External Activities: Quick Look
    • Extend Pardot Automations

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