If anyone knows search engine optimization, it's Semrush. So why not kickstart your SEO journey with this free course, designed with Semrush tools in mind? If you're looking to get started with keyword research, or building backlinks with Semrush, this is the course for you!
Overview
Syllabus
- Welcome to SEO with Semrush
- Welcome to Beginner SEO with Semrush! Meet our Head of Academy, Rita, who will be going over what you can expect to be covered in this course.
- Housekeeping
- Make sure to download our worksheet and have a Semrush account (and Project) ready to go to get the most out of this course!
- Strategy: What is SEO?
- In this video, Kyle Byers, Head of Organic Search at Semrush, will explain exactly what search engine optimization means, the different forms it may appear in, and why it's so important, even if you don't work with it directly.
- Strategy: The 3 Components of SEO
- In this video, Kyle explains the 3 key components of SEO: On-page, Off-page, and Technical, as well as a brief intro to how keywords work.
- Strategy: Intro to Keyword Research
- Learn how to identify the best keywords for your website using Semrush. This video covers search volume, keyword difficulty, relevance, and search intent—helping you choose keywords that drive traffic and conversions. Whether you're targeting head, medium-tail, or long-tail keywords, you'll get actionable insights to improve your SEO strategy.
- Walkthrough: Find the Right Keyword for Your Page
- In this walkthrough, Rosa, a Scale Success Manager at Semrush, will teach you how to find keywords for your site, from choosing keyword intent to localization, using the Keyword Overview and Keyword Magic tools.
- Strategy: On-Page SEO
- In this video, Kyle dives into on-page SEO, including SERPs, where it's appropriate to add your keywords, and what makes a great title tag and meta description.
- Walkthrough: How to Apply the Suggestions
- In this walkthrough, Rita teaches you how to create your own great meta description for SERPs using your keyword research and AI, and warns against keyword stuffing.
- Walkthrough: SEO Content Template and SEO Writing Assistant
- In this walkthrough, Rosa teaches you how to use Semrush's SEO Content Template and SEO Writing Assistant. You'll learn how to increase your overall SEO score with readability, tone of voice, and originality.
- Bonus: Local SEO Strategy and Walkthrough
- A quick mention of Local SEO, and why if you're a brick-and-mortar store who wants to get their name out there on Google Maps and other platforms, you should register a Google Business Profile!
- Strategy: Technical SEO
- In this video, Kyle discusses technical SEO, why it's arguably the most important of the 3 SEO components, and touches on how search engines work to understand crawlability.
- Walkthrough: How to Run a Site Audit
- In this walkthough, Rosa teaches you how to conduct a site audit using Semrush's Site Audit tool, including how often to audit your site, how to amend errors, and how to log issues for future reference.
- Strategy: Off-Page SEO
- In this video, Kyle explains off-page SEO, also known as off-site SEO. You'll learn about backlinks, how they work, and why they're fundamental to succeeding in SEO, as well as the Semrush tool that can help you find where to target them.
- Walkthrough: Set up Backlink Tools
- In this walkthrough, Rosa teaches you how to set up the Semrush Backlink Tools. She'll go into how to identify backlink gaps and how to acquire them, from analyzing competitors to sending out requests.
- Strategy: How to Find Backlink Opportunities
- In this video, you'll learn some practical ways to build backlinks, from guest blogging to finding unlinked brand mentions.
- Congratulations and Special Offer
- Congratulations on completing your course! In this video, Rita from Semrush walks you through the next steps after earning your certificate. Discover three exciting ways to continue your SEO journey: explore recommended Semrush Academy courses, try an exclusive 14-day free trial to Traffic Think Tank (Semrush's premium SEO community), or join the Semrush Spotlight conference in Amsterdam on October 29th. Keep building your skills and connect with industry experts to take your learning even further!
- BONUS: Inside the Transformation of Morningside Acupuncture
- From struggling with local visibility to dominating NYC's competitive acupuncture market - watch how Teddy Levarda, Owner of Morningside Acupuncture & Licensed Acupuncturist used Semrush to quadruple his revenue and grow organic traffic by 2,900%. No paid ads, just smart local SEO tools that turned Morningside Acupuncture into a 5-star success story.
- Would You Recommend this Course?
- One last thing! If you enjoyed this course (or even if you didn't, we won't take it personally), please give us some feedback so we can keep making even better free content in the future!
Taught by
Semrush Academy, Kyle Byers, and Rita Cidre
