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FutureLearn

Behavioural Science: Influencing Behaviour and Designing Decisions

via FutureLearn ExpertTrack

Overview

Prepare for a new career with $100 off Coursera Plus
Gear up for jobs in high-demand fields: data analytics, digital marketing, and more.
Use expert behavioural research to explore decision-making

Discover the skills to unlock positive behavioural change in your customers and employees with behavioural scientist Paul Dolan.

Syllabus

Courses under this program:
Course 1: Social Psychology: Employee and Customer Behaviour
-Explore the ways you can better understand your employees and customers and use social psychology to motivate desired behaviours.

Course 2: Cognitive Psychology: Employee and Customer Behaviour
-Delve into behaviour change and the tactics you can use to attract, understand, and influence your customers.

Course 3: Behavioural Economics: Employee and Customer Behaviour
-Explore the ways you can develop and use different incentives to promote behaviour change in your employees and customers.

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