Whether your interest lies in solving the world’s biggest problems, creating the next commercial success or addressing something closer to home, this course will give you a toolbox to vet your ideas and test them in the real world.
We start at the beginning with your big idea and where it comes from: your everyday experience
and known sources of innovation as described by Peter Drucker.
This second phase of the entrepreneurial lifecycle encourages you to take the big idea you’ve
thought about and solicit feedback from the people whose problems you’re trying to solve.
Strategy, the art and science of being different than your competition, is the next element we introduce,
based on Michael Porter’s work.
In this module, we coach you on continuing to refine your big idea and beginning to
communicate it clearly to a wider audience.
To make your big idea into a reality, you’ll need the personal, professional, and financial
resources we discuss in this module.
This final step of the entrepreneurial lifecycle outlines a method to continue thinking, listening,
planning, clarifying, and supporting your big idea.
Peer Assessment (Optional)
Create a pitch for your Big Idea, then give and receive feedback.
Reverse Pitches (Optional)
In these optional videos, experts from UNC Chapel Hill and Washington University in St. Louis offered
their insider perspectives on a number of pressing problems that present unprecedented opportunities