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Coventry University

Business Strategy: The Art of Looking into the Future

Coventry University via FutureLearn

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Overview

Explore the process of strategy formation in the construction industry

Where do you expect to find your business 10, 15, or 20 years from today?

On this course, you are encouraged to depart from the present and start looking to the future of your business.

You will discover how strategy and strategic management can provide a competitive advantage in the construction industry. You will also explore different strategy theories and consider the importance of purpose, vision, and mission for your business.

This course is designed for business practitioners in construction looking to develop an understanding of business strategic management in the construction industry.

Taught by

Balan Venkatramani

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