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HubSpot CMS For Marketers

via Hubspot Academy

Overview

Note: The educational resources (such as Videos, Quizzes, and Workbooks) are free to go through. If you want to become certified, there are additional practical exercises that require a Pro or Enterprise CMS Hub subscription. To sign up for a free CMS sandbox account, head to https://hubs.ly/H0pGVHD0 Your website is your business's most important digital asset. It's your home base on the web and the first place people go to learn about your offers. It's essential that your website works for you, not against you. In this course, you'll learn how to use HubSpot CMS Hub to create a high-performing website.
  • Learn how to design and create a user-friendly, high-performing website with CMS Hub.
  • Optimize your website and content strategy for search engines, and track your site's performance over time.
  • Leverage the power of the HubSpot CRM with your CMS to personalize your website experience.

Syllabus

  • Fundamentals of the HubSpot CMS
    • The HubSpot CMS is the content management system of choice for growing companies. It provides powerful content creation tools for marketers and flexibility for developers, along with the speed and security that IT managers need. In this lesson, you’ll learn how the HubSpot CMS works, how themes, templates, and modules work in the CMS, and how to use the asset marketplace.
  • Fundamentals of a Great Website User Experience
    • Your website is your business’s most important digital asset, your home base online, and your digital sales rep. The user experience you create on your website plays a critical role in how people view your business and whether or not they will become buyers. In this lesson, you’ll learn the fundamentals of a great website user experience and how to design your website with the user in mind. To learn more about iterative website design, check out the Growth Driven Design Certification.
  • Creating Pages in the HubSpot CMS
    • Your website is the face of your brand online and your digital sales rep. In the HubSpot CMS, your site is made up of two types of pages: website pages and landing pages. In this lesson, you’ll learn how to create, edit, style, and publish well-designed and high-converting pages using the HubSpot CMS.
  • Understanding Blogging in HubSpot
    • Blogging is an effective way to regularly publish and promote content that provides valuable information and addresses your prospects' and customers' problems. In this lesson, you’ll learn why your business should blog, how to create and optimize a blog post in HubSpot, and how to analyze the performance of your blogging efforts.
  • Optimizing Your Website For Search Engines in HubSpot
    • SEO, or search engine optimization, is huge in marketing. Content that’s easy to find means more visibility for your business — and more potential customers. To get found online, your website needs both strong on-page SEO and technical SEO. In this lesson, you’ll learn about the importance of search engine optimization and how to improve the on-page and technical SEO of your website in the HubSpot CMS.
  • Analyzing Your Website Performance in the HubSpot CMS
    • For marketers trying to grow a business’ presence online, tracking and analyzing your website’s performance over time is critical. Analytics will give you the objective data you need to make informed decisions about changes to your website or tests you should run. In this lesson, you’ll learn how analytics can inform your website optimization efforts, how to use the web analytics and traffic analytics reports, and how to create a contacts attribution report in the HubSpot CMS.
  • Organizing and Managing Assets in the HubSpot CMS
    • Having an organized CMS is like having an organized desk. It helps you to do your job better and more efficiently. In this lesson, you’ll learn how to organize your website assets in the HubSpot CMS. You’ll get an overview of the different ways to organize assets, how content status works in HubSpot, and how to use the file manager. You’ll also see an example of an organized CMS from HubSpot customer, ActivePDF.
  • Using the HubSpot CRM with the CMS
    • Today’s consumers expect websites to act like software, offering them personalized and tailored experiences. Using personalization tactics, you can present the right content to the right person at the right time on your website. In this lesson, you’ll learn how to harness the power of the HubSpot CRM with CMS Hub to create personalized website experiences using smart content.
  • HubSpot CMS For Marketers Course Next Steps
    • Learn where to take your learning next after the HubSpot CMS For Marketers certification course.

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