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Higher School of Economics

Communication theory: bridging academia and practice

Higher School of Economics via Coursera

This course may be unavailable.

Overview

Online classes are created to tell about principal theories of interaction sphere and its realistic administration. Our course is targeted at academical access, methods of investigation, actual cases, examinations and study. This program can be useful for bachelors in different areas, for people who desires to update the knowledge to be more theoretical oriented. The lessons are highly recommended for all experts in advertising, marketing, public relations, social and mass media.
Communication is all around, there is no interaction without cooperation, everyone needs to apply it.
Thus, regardless of your education during the program you will gain information in different fields of communication: from interpersonal to indirect. The main purpose of this program is to give the abstract base for communication learning and applied administration.
Finally, inquiring public will know the concept of communication, the main points of it and also will be informed about the main figures in various spheres of connection.
We will talk about the main aspects of communication: interpersonal, group, mass and indirect.
We will concern the point how global corporations can use communication to achieve business success and take into account that factors like management skills as well as media competence are particularly important in the highly developed world.
And we will definitely study throughout the program why and what for communication influences so much on every spheres of life.

Do you have technical problems? Write to us: coursera@hse.ru

Syllabus

  • Introduction
    • This lecture provides the context of the course, defines the key concepts to operate with and introduces students to the field of Communication Studies. Here we discuss what communication is and set up the place of the theory in communication research and practice. What is the typology of theories and how to distinguish good theory from the bad one. During this class students will also learn major approaches to communication theory through the Craig's typology.
  • Interpersonal communication
    • Interpersonal communication is an underlying field of communication studies. In this lecture students will learn the main concepts to explain and predict how relationships are built, maintained and followed upon the dissolution in human communication.
  • Group Communication
    • How group dynamics can be maintained and what are the main approaches to navigate effective group work? This lecture provides you with answers for these questions as well as it highlight the importance of leadership in group communication.
  • Public Rhetoric and Persuasion
    • The main focus of this lecture is to introduce student to the field of rhetorics. This class focuses at theoretical approaches to persuasion and the ways how to craft messages that influence the audience. Here we discuss approaches to the public speaking and online communication.
  • Mass communication and media effects
    • In this lecture student will be provided with the brief history of media effects theories and further in-depth explanation of various traditions in media effects. Why some people are being more influenced, how do we select and process the information and what is the role of media in society? All these questions will be addressed in this class along with the case study in the end.
  • Social Media
    • Social media in general can be considered as a quite new phenomenon. In this lecture we discuss the way how emergence of social media influences the society and the social order, go through the main characteristics of social media and distinguish what makes it popular among the larger audiences.
  • Theories of PR
    • This lecture introduces students to the field of Public Relations, we discuss the main theories explaining and describing approaches to maintain relationships between organisations and strategic publics.
  • Critical Theory in Communication
    • This class is devoted to the complex issues of critical theory considering culture, media, and the way norms and beliefs are reproduced in the existing society throughout communication patterns. Critical theory is all about the critique of existing social order and this lecture provides students with an in-depth understanding of how our society is functioning.
  • Theory guided communication
    • The final lecture revises all the chapters discussed so far and brings some insights on how theory can be applied to practice. Here we also introduce you to some aspects that haven't been covered.

Taught by

Olga Solovyeva and Maria Mordvinova

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