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Deakin University

Competitive Advantage: Using Information to Build Business Success

Deakin University via FutureLearn


Apple, Facebook and Google are three of today’s most vibrant companies

What do they have in common?

They all understand that the value of their business is built on what they know about their business and their customers. They know that information is the key to contemporary business success.

Deakin University’s Business School is a global leader.

Its online MBA is ranked in the world’s top 20 and the School is accredited by the Association to Advance Collegiate Schools of Business (AACSB). AACSB accreditation is recognised worldwide and is awarded to business schools that meet strict standards of quality, academic and professional excellence.

This course is aimed at a wide range of learners interested in the way contemporary businesses use information to gain a competitive advantage. It will be of particular interest to new small to medium enterprises and learners devising new business plans.


  • ICT and competitive advantage
    • Competitive advantage of information
    • Business value and ICT investment
    • Business model and Technological fit
    • ICT for competitive advantage
    • Weekly wrap up
  • Business investment and IT Portfolio
    • IT portfolio and business return
    • Business return and technology investment
    • Competing on information
    • Course wrap up

Taught by

Rens Scheepers


4.0 rating, based on 1 Class Central review

4.7 rating at FutureLearn based on 55 ratings

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