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Northwestern University

Content Strategy for Professionals: Capstone Project

Northwestern University via Coursera


The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy Specialization. It is an exciting learning experience that takes you through developing an effective Content Strategy package to meaningfully understand its scope and impact.

The Capstone is centered on a fictional web startup, Wish I Was There, which aims to be the go-to travel guide for anywhere in the world using recommendations crowdsourced from local experts. While it is not a real company, the assignment you are asked to complete is similar to the work you would do in the real-world. By the time you’ve finished developing your response to this case, you will see how it directly relates to what confronts you in your own work. For the Capstone assignment, assume you have been selected to develop a Content Strategy for the section of Wish I Was There’s website for the region, people and culture where you live and work. You will need to create a visual mock-up of a webpage that appeals to the audiences you want to reach as well as a comprehensive plan to engage with them.


  • Capstone Overview and Directions
    • Please start by reading these pages and watching the video. They will let you know how to complete the Capstone Project and earn your Content Strategy Specialization Certificate from Northwestern University.
  • Content Strategy for Professionals Capstone Project Story
    • In this section you will find the assignment details you will need to complete by the end of Week 3.
  • Assignment Submission
    • This week you will submit the content for your Capstone Project.
  • Peer Review
    • This week you will complete 3 peer reviews and earn your Specialization Certificate!

Taught by

John Lavine and Candy Lee


4.6 rating at Coursera based on 56 ratings

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