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University of Maryland, College Park

Corporate Entrepreneurship: Innovating within Corporations

University of Maryland, College Park via Coursera Specialization

Overview

For an increasing number of established companies, creating new business opportunities within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring companies to create, develop, and sustain innovative new businesses. The Corporate Entrepreneurship Specialization is designed for those interested in learning how to innovate and apply entrepreneurship principles in the corporate setting. Learners will develop knowledge on how to navigate the barriers to creating, developing, and sustaining innovative new businesses or initiatives within existing companies. These new activities rarely fit neatly within well-established systems, processes, and cultures. Learners will develop the skills, and learn the tools and best practices, for identifying and developing the entrepreneurial opportunities, building business models, creating strategies for leading innovation, and financing innovation. These four topics comprise the four courses of the Corporate Entrepreneurship Specialization, along with a final project. The Corporate Entrepreneurship Specialization is for individuals who are charged and/or inspired to develop and lead new businesses within established companies. It's specifically designed for junior- and middle-managers with the the opportunity, or responsibility, to start new businesses or initiatives within their company or division, in any industry, and in any country.

Syllabus

Course 1: Developing the Opportunity for Corporate Entrepreneurs
- Offered by University of Maryland, College Park. For an increasing number of established companies, creating new businesses and programs ... Enroll for free.

Course 2: Building the Business Model for Corporate Entrepreneurs
- Offered by University of Maryland, College Park. Led by Dan Gordon, a University of Maryland faculty member who teaches business modeling in ... Enroll for free.

Course 3: Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs
- Offered by University of Maryland, College Park. This course focuses on enhancing your understanding of (1) how an internal venture is ... Enroll for free.

Course 4: Financing and Profiting from Innovation for Corporate Entrepreneurs
- Offered by University of Maryland, College Park. This course is for aspiring or active corporate entrepreneurs who wants to understand how ... Enroll for free.

Course 5: Master Class for Corporate Entrepreneurs
- Offered by University of Maryland, College Park. The Master Class experience is designed to serve as the final project experience for the ... Enroll for free.

Courses

Taught by

Daniel Gordon, Dr. James V. Green, Dr. Thomas J. Mierzwa and Michael R. Pratt

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