Learn how to craft a winning Instagram strategy that connects & engages your audience, grows your followers and turns them into loyal customers. We’ll take a deep dive into the world of Instagram as a powerful selling tool and a great way to reach and connect with the right audience.
You'll walk away with the best Instagram knowledge and practices that will allow you to define a more robust social message that resonates well with your brand.
Who is this workshop for?
- Anyone who either manages or is interested in managing an Instagram Business account. This workshop is more beneficial if you are not a total beginner, and is ideal as a follow up to our Introductory Instagram Masterclass.
Takeaways:
- Build a cohesive Instagram strategy
- Set clear and realistic S.M.A.R.T. goals
- Define and understand your target audience
- Optimize your page
- Learn about all the native Instagram Business Tools
- Set visual & editorial brand guidelines
- Organize your brand’s content pillars and social media calendar
- Plan a good caption anatomy, hashtag strategy and posting frequency
- Understand how the Instagram algorithm works
- Learn how to drive engagement
- Dive into Instagram insights and analytics
- Get to know some apps and services to help with your planning
- Have a brief overview of Instagram Ads
Preparation
- Bring your phone and a notepad. Make sure to switch your Instagram account into a business account if you haven’t done so already.
