SUSTAINABLE PACKAGING, BRANDING & STORYTELLING
This is a 3-part course on packaging. Modules can be taken individually or as a complete series for a comprehensive learning experience
Learning Objectives:
- Articulate the principles of sustainable packaging and their impact on brand perception.
- Identify sustainable materials, production methods, and packaging innovations that align with eco-conscious branding.
- Evaluate global sustainability regulations and industry standards affecting cosmetic and fragrance packaging.
- Assess lifecycle impacts of packaging materials and develop environmentally responsible solutions.
- Integrate storytelling and brand narratives into sustainable packaging design to enhance emotional connections with consumers.
- Demonstrate the ability to design, present, and communicate sustainable packaging concepts that align with both brand and environmental goals.
