Google Ads allows individuals and organizations to advertise on the Internet. In this course, students will learn how to create and navigate a Google Ads account, create and manage ad campaigns, work with keywords, write ads, manage bidding and budgets, launch and manage ads and will also be able to create financial and performance reports.
Class Outline
Learn about PPC (pay-per-click) advertising across the Google platform including search, display, and YouTube networks:
- Explore the current Google atmosphere.
- Discover the difference between organic and paid traffic.
- Analyze SERPs in order to better understand placement significance.
- Google Ads account creation and management.
- Campaign, ad groups, and ad creation.
- Ad Management
