This class is designed to provide you with in-depth knowledge of the features available in Google Analytics and teach you how to leverage them to best serve your business needs. This class is different from other Google Analytics training classes in that it includes many hands-on interactive exercises, ensuring that students who complete the course will be able to productively use Google Analytics on their own website right away.
This class is targeted toward web designers, web analysts, online marketers, and general business people.
Goals
- Learn the fundamentals of web metrics and web analytics.
- Learn what web analytics can do for your business.
- Learn common web analytics methodologies suitable for different types of websites.
- Learn how Google Analytics works.
- Learn the key features and capabilities of Google Analytics.
- Learn to set up Google Analytics accounts and profiles.
- Learn access management techniques for your Google Analytics accounts and profiles.
- Lean how to generate reports in Google Analytics (visitor reports, traffic sources reports, content reports, goals report).
- Learn to analyze default reports in Google Analytics to interpret web metrics data.
- Learn to create and apply filters in Google Analytics.
- Learn best practices for setting filters in Google Analytics.
- Learn to create goals and funnels in Google Analytics.
- Learn to interpret reports for analyzing goals and funnels in Google Analytics.
- Learn to work with custom reports and advanced segments.
- Overview and Background of Web Analytics
- Introduction to Google Analytics
- Reports in Google Analytics
- Custom Reporting
- Advanced Segmentation
- Understanding Filters in Google Analytics
- Goals in Google Analytics
- Funnels in Google Analytics
- Integrating Google Ads with Google Analytics
