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Advanced Competitive Strategy

Ludwig-Maximilians-Universität München via Coursera

8 Reviews 3672 students interested
  • Provider Coursera
  • Subject Strategic Management
  • Cost Free Online Course (Audit)
  • Session Upcoming
  • Language English
  • Certificate Paid Certificate Available
  • Effort 2-4 hours a week
  • Start Date
  • Duration 8 weeks long
  • Learn more about MOOCs

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Overview

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Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy).

In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies.

We will look at examples of what is acceptable behavior under the premises of EU competition and US antitrust policies and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets.

We will analyze the workings of mergers and acquisitions and, moreover, support you in considering alternative strategies that can help companies grow organically.

Taught by

Tobias Kretschmer

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Reviews for Coursera's Advanced Competitive Strategy
4.4 Based on 8 reviews

  • 5 stars 38%
  • 4 stars 63%
  • 3 star 0%
  • 2 star 0%
  • 1 star 0%

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  • 1
Anonymous
4.0 4 years ago
Anonymous completed this course.
Very Hard!

It has so many infos and concepts for a no guru student who has not background but watched all the lectures and passed the tests from the Competitive Strategy .The final exam was so hard.

This course needs very hard studying and background and memory and experience
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this review helpful
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Adelyne C
4.0 5 years ago
by Adelyne completed this course, spending 4 hours a week on it and found the course difficulty to be hard.
A slightly harder and more confusing version of Competitive Strategy - whilst not formally requiring CS as a prerequisite I did find this course quite difficult even having done the beginner version.

Overall the material was still very well presented and Prof Tobias and his team make a lot of effort both in the videos and in the forums to ensure ample understanding by students. Videos are also timed optimally to maximise learning capabilities. Perhaps it would help if, like some other courses, a recommended textbook or some supporting text were prescribed to support the lectures.
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Adtya A
4.0 4 years ago
by Adtya completed this course and found the course difficulty to be easy.
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Paweł K
5.0 3 years ago
by Paweł completed this course.
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Dido D
5.0 2 years ago
Dido completed this course.
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Andrei H
4.0 4 years ago
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Roberto S
5.0 2 years ago
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Harold A
4.0 2 years ago
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