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An Introduction to Consumer Neuroscience & Neuromarketing

Copenhagen Business School via Coursera

11 Reviews 628 students interested
  • Provider Coursera
  • Subject Marketing
  • Cost Free Online Course (Audit)
  • Session In progress
  • Language English
  • Certificate Paid Certificate Available
  • Effort 4-6 hours a week
  • Start Date
  • Duration 6 weeks long
  • Learn more about MOOCs

Taken this course? Share your experience with other students. Write review

Overview

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How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.

Taught by

Thomas Ramsøy

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Reviews for Coursera's An Introduction to Consumer Neuroscience & Neuromarketing
3.2 Based on 11 reviews

  • 5 star 9%
  • 4 stars 36%
  • 3 stars 27%
  • 2 stars 18%
  • 1 star 9%

Did you take this course? Share your experience with other students.

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  • 1
Lydia G
2.0 4 years ago
by Lydia completed this course, spending 4 hours a week on it and found the course difficulty to be medium.
This was an interesting course with a great potential. However, it was poorly organized and structured. Video lectures could have used more in-depth information on the topics, and interviews with the experts could have been organized better into different sub-sections.

The worst part was the way staff managed this course. Half of the time they were unavailable to answer questions and concerns. They assigned the written assignment one week late so it fell on holiday season, and people had to complete it during Christmas time. At the same time, staff was not available to answer any …
6 people found
this review helpful
Was this review helpful to you? Yes
Rohit K
3.0 2 months ago
Rohit completed this course, spending 5 hours a week on it and found the course difficulty to be medium.
The course is good for introducing the concepts of consumer neuroscience and neuromarketing, what they are about, how are they relevant and the research methods which are currently used to measure/assess (last one in great detail).

However, I do wish there was more on how they have been applied in marketing practically. More case studies and examples of how neuromarketing has been applied, the results and learnings, from around the world etc. That would have made the course more fulfilling and also increased the credibility of the science and understanding of the applicability of neuromarketing.

Was this review helpful to you? Yes
Andreas K
2.0 4 years ago
Andreas is taking this course right now and found the course difficulty to be very easy.
Currently this course seems to be more of a marketing campaign for neuromarketing tools rather than a scientific discussion of the topic.
3 people found
this review helpful
Was this review helpful to you? Yes
Mark J
4.0 4 years ago
by Mark completed this course, spending 4 hours a week on it and found the course difficulty to be medium.
A very interesting topic. Course was very interesting overall however some lectures were general opinion interviews with experts in the field. Good insight in to a field with huge potential.
2 people found
this review helpful
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Rui L
4.0 4 years ago
by Rui completed this course, spending 3 hours a week on it and found the course difficulty to be easy.
Quite interesting course.

However the materials should be better strucutred - interviews should be classified as additional material and not class lectures.

2 people found
this review helpful
Was this review helpful to you? Yes
Belén S
3.0 3 months ago
Belén completed this course, spending 4 hours a week on it and found the course difficulty to be hard.
I started learning about neuromareting a few years ago and decided to audit this course for futher information.The course was really hard to understand because of the teacher accent, the lectures are too scientific with just a little glance at how all this ifnormation comes together to help marketing strategies.

The information is confusing and I had a hard time to get help from the staff, who after... about a year that I ended the course have not responded all my questions and doubts about the hard quizzes and the lack of order of the ifnormation.

I would never pay for this certification because I could not understand even a 70% of the information and was disturbingly boring waching this guy read and read.
Was this review helpful to you? Yes
Amanda H
5.0 3 years ago
by Amanda completed this course, spending 4 hours a week on it and found the course difficulty to be medium.
Comprehensive introduction to some key areas of this field. Very good support material. Interesting, stretching assignment. In first iteration staff put an enormous effort in by re-grading all submissions after plagiarism reports.
Was this review helpful to you? Yes
Åsa H
1.0 3 years ago
Åsa is taking this course right now.
1 person found
this review helpful
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Filip M
3.0 2 years ago
by Filip completed this course.
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Omar A
4.0 2 years ago
by Omar completed this course.
Was this review helpful to you? Yes
Sławomir J
4.0 2 years ago
by Sławomir completed this course.
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  • 1

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