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Cracking the Creativity Code: Discovering Ideas

Technion - Israel Institute of Technology via Coursera

3 Reviews 634 students interested
  • Provider Coursera
  • Cost Free Online Course (Audit)
  • Session Upcoming
  • Language English
  • Certificate Paid Certificate Available
  • Effort 2-4 hours a week
  • Start Date
  • Duration 5 weeks long
  • Learn more about MOOCs

Taken this course? Share your experience with other students. Write review

Overview

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Skill at discovering new ideas, and delivering them, may be one of the most important practical job skills, in today’s and tomorrow’s job market. Creativity is an acquired skill, one that improves with practice. This course aims to empower individuals who believe they have lost their innate creativity, because they, their employers or teachers prefer the three R's: replication, repetition and rote, to innovation. We show how to re-ignite rusty creative powers.

During this course, you will learn proven tools, frameworks and concepts useful for discovery– generating an endless stream of new ideas implementing at least some of those ideas with skill and persistence, based on books and articles written by the instructors.

In the first part of the course, you will learn a proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’ that makes creativity more accessible to everyone. In the following weeks, you will learn practical proven tools useful for delivering ideas by employing the basic principles of business and management. You will practice the method, use it to tackle challenging real-world needs and produce a 2-3 minutes video presenting your idea.

Course Learning Outcomes

On successfully completing this four-week course, you will be able to:
- Manage a process to generate an unending stream of creative ideas
- Lead a process of innovation and implement ideas through all phases from discovery to delivery.
- Apply creativity to a wide range of strategic management issues.
- Solve problems with a high degree of innovation, creative thinking and risk taking.
- Use and apply proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’.
- Develop and implement an innovation in your own practice.
- Identify new and unfamiliar challenges and reflect on these challenges from a creative point of view, action they require and service they provide.
- Demonstrate creative problem solving skills for defining, structuring and solving real world operations management problems.

Syllabus

What is Creativity?

Zoom in, Zoom out, Zoom in

Creativity in practice

Reinventing yourself

Bonus material (ungraded module)
-In this module, Shlomo Maital Interviews Arie Ruttenberg. Most of the interview is in Hebrew, yet, subtitles are available for non-Hebrew speakers.

Taught by

Shlomo Maital

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Reviews for Coursera's Cracking the Creativity Code: Discovering Ideas
3.7 Based on 3 reviews

  • 5 star 33%
  • 4 star 33%
  • 3 star 0%
  • 2 star 33%
  • 1 star 0%

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  • 1
Carl R
2.0 4 years ago
Carl completed this course.
I had hoped to learn more about the particular perspective and 'secret sauce' of Shlomo Maital. How does he see the world, creativity and innnovation? -Such that it leads to identify and implement successful innovations.

There is probably something in the ZiZoZi method, however it seems to be tacit and not explicitly spelled out in this course. It likely relates to systemic relations between the whole systems and smaller innovative changes - but nothing much is said about how these are dealt with.

The numbers of participants speaks for itself - it's not that much for Coursera courses. The form and quality of the peer assessment is disappointing. No verbal feedback, suggestions are even possible.

Course has an intersting topic, a potentially useful perspective - and needs a major overhaul.
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Messias U
5.0 3 years ago
Messias completed this course.
Was this review helpful to you? Yes
Evance Y
4.0 2 years ago
by Evance completed this course.
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