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  • Provider Coursera
  • Cost Paid Course
  • Session Upcoming
  • Language English
  • Certificate Paid Certificate Available
  • Effort 4-6 hours a week
  • Start Date
  • Duration 6 weeks long
  • Learn more about MOOCs

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Overview

Integrate the tools and concepts from the specialization courses to develop a comprehensive business plan. Choose to enhance new venture concepts previously explored in specialization courses, or develop a new concept for this capstone project. Develop a comprehensive, customer-validated business model and create an investor pitch for the concept.

With this course, students experience a sampling of the ideas and techniques explored in the University of Maryland's master's degree in technology entrepreneurship, an innovative 100% online program. Learn more at http://mte.umd.edu.

Syllabus

Defining the Opportunity
-Value innovation, your solution, and your initial business model canvas

Discovering the Customer
-Discovering the customer and interviewing customers

Understanding Customers
-Analyzing customers

Creating the Marketing and Sales Strategy
-Marketing mix, sales forecasting, and managing the sales pipeline

Refining the Solution
-Product fit, validation, and scaling.

Crafting the Business Plan
-Creating a business plan

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