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Esports Management Capstone Project

University of California, Irvine via Coursera

  • Provider Coursera
  • Subject Sports
  • Cost Paid Course
  • Session Upcoming
  • Language English
  • Certificate Paid Certificate Available
  • Start Date
  • Duration 3 weeks long
  • Learn more about MOOCs

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Overview

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We will analyze the pros and cons of creating a single or multiple Esport organization and recommend an effective branding strategy for a hypothetical Esport organization based on current Esport branding considerations.
You will develop a plan for recruiting funding resources for a hypothetical Esports organization and choose an Esport organization role of interest, other than Owner, and describe your reasoning.

Syllabus

  1. Getting Started
  2. Content Review
  3. Final Project Assignment Submission

Taught by

Stephane Muller

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