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This course focuses on challenges faced by existing private businesses when they attempt to grow substantially.
This module introduces the course.
The Truth About Growth
This module presents an overview of growth in business with common myths and truths. There is a required reading: Edward D. Hess, "Growth is the
Dynamic Confluence of Strategy, Entrepreneurship, and Values." An option case study reading on Eyebobs Eyeware, Inc is also available. Please visit the Eyebobs website at https://www.eyebobs.com and think about whether Julie's vision and customer value proposition connects with you. What do you like about the site? What do you dislike? Why is her website so important to her
business? What should Julie do to keep her website "fresh"?
Feller's Gourmet Workshop
This module presents an series of questions to discover if you are ready
for growth. The required reading is by Edward D. Hess, 3 Fellers
Bakery, Case Study.
The 4 P's
This module presents the four P's of growing a business: planning,
prioritization, pace and processes. The four ways to grow your business are improvements, innovations, scaling, and strategic acquisitions. The required reading is Edward D. Hess, "Defender Direct, Inc.: A Business of Growing Leaders," Case Study.
Four Ways to Grow a Business
This module reviews the four ways to grow a business. The required reading is Edward D. Hess, Sanju Jacob and Monidipa Mukherjee,"Enchanting Travels," Case Study. Enchanting travels can be found at http://www.enchantingtravels.com.
Creating a Growth Plan
This module dives into the logistics of creating a growth plan for Barger
& Sons, Inc. The required reading is Edward D. Hess, "C.R. Barger &
Sons, Inc.," Case Study. Eric Barger faces a big growth challenge. His
primary product is concrete septic tanks. His product does not differ from
his competitor's products. His business is not well known. He does not
sell to the end user. His customers buy based primarily on price. His
business has stopped growing and is not that profitable. His father has
said the business must grow or it will be closed. Your assignment is to
use the concepts you learned in the previous modules to create a growth
plan for this business. For this assignment, please list all the growth
ideas you can create for him to consider. Do not narrow his choices, but
be realistic with your ideas. It will help you to think about growth
options using the four ways to grow a business: improvements, innovation,
scaling, and strategic acquisitions. A second way to think about his
growth options is in functional business terms: product design; supply of
raw materials; product manufacturing; product pricing and terms; product
sales; delivery; customer service; technology; and marketing. Your end
work should be a list of realistic growth ideas.
This is the final exam.