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Inglés Empresarial: Proyecto Final

Arizona State University via Coursera

Found in ESL, ESL
  • Provider Coursera
  • Cost Paid Course
  • Session Upcoming
  • Language Spanish
  • Certificate Paid Certificate Available
  • Effort 3-5 hours a week
  • Start Date
  • Duration 5 weeks long
  • Learn more about MOOCs

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Overview

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A common necessity among business professionals who are new to an international work environment is the ability to create a plan of action to launch a new product. In this task, one has to communicate with many different departments within a company including finance and marketing. In this capstone project, you will create a plan of action to launch a new product. This plan will include:
· A project status report
· A copy of the marketing campaign
· A basic budget analysis for the project
· A short presentation for upper management with details on the project’s status

This project will give you the opportunity to apply your English skills learned in the courses to develop a useful document for your current job or a document that you could use as an example to demonstrate your new abilities and skills.


Una necesidad común entre los profesionales de negocios quienes son nuevos a un ambiente de trabajo internacional es la habilidad de crear un plan de acción para lanzar un producto nuevo. En esta tarea, uno tiene que comunicarse a través de varios departamentos diferentes dentro de una compañía incluyendo el área de mercadeo y finanzas. En este proyecto final usted creará un plan de acción para lanzar un producto nuevo. Este plan de acción incluirá:
· un reporte de avance de/del proyecto
· una copia de la campaña de marketing
· un análisis de presupuesto básico para el proyecto
· una presentación corta para la gerencia general con detalles del estado del proyecto

Este proyecto le dará la oportunidad de aplicar sus habilidades en inglés aprendidas en los cursos para desarrollar un documento útil en su trabajo actual o un documento que puede usar de ejemplo para demostrar sus nuevas habilidades y capacidades.

Syllabus

Week 1 CEO, CFO, and CMO
-All Executives Produce Same Deliverables in Week 1

Week 2 CEO / CFO / CMO Deliverables
-CEO Track, CFO Track, CMO Track Lessons and Assignments

Week 3 CEO / CFO / CMO Deliverables
-CEO Track, CFO Track, CMO Track Lessons and Assignments

Week 4 CEO / CFO / CMO Deliverables
-CEO Track, CFO Track, CMO Track Lessons and Assignments

Final Capstone Portfolio and Business Presentation
-All Executives Complete the Capstone Portfolio and Presentation.

Taught by

Andrea Mürau Haraway, Wanda Huber and Jenny Young

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