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International Entertainment and Sports Marketing

Yonsei University via Coursera

2 Reviews 527 students interested
  • Provider Coursera
  • Subject Sports
  • Cost Free Online Course (Audit)
  • Session In progress
  • Language English
  • Certificate Paid Certificate Available
  • Start Date
  • Duration 3 weeks long
  • Learn more about MOOCs

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Overview

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This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week.

People who successfully complete this course will obtain the following outcomes:

(1) You will learn the key characteristics of sports marketing.
(2) You will learn the key characteristics of entertainment marketing.
(3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry.
(4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry”.
(5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style).

Taught by

Dae Ryun Chang

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Reviews for Coursera's International Entertainment and Sports Marketing
3.0 Based on 2 reviews

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  • 1
Sergiu N
1.0 2 years ago
by Sergiu completed this course, spending 1 hours a week on it.
The course lecturer doesn't seem to be knowledgeable about the subject, neither the entertainment nor marketing aspect of it and presents no reasons for what he present as facts.
Was this review helpful to you? Yes
Carlos C
5.0 2 years ago
by Carlos completed this course.
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