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Management of Fashion and Luxury Companies

Università Bocconi via Coursera

2 Reviews 3399 students interested
  • Provider Coursera
  • Subject Management & Leadership
  • Cost Free Online Course (Audit)
  • Session In progress
  • Language English
  • Certificate Paid Certificate Available
  • Effort 3-4 hours a week
  • Start Date
  • Duration 6 weeks long
  • Learn more about MOOCs

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Overview

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Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.

Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace.

Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course.

Taught by

Stefania Saviolo, Erica Corbellini and Carlo Carnevale Maffè

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Reviews for Coursera's Management of Fashion and Luxury Companies
5.0 Based on 2 reviews

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Lydia G
5.0 4 years ago
by Lydia completed this course, spending 3 hours a week on it and found the course difficulty to be easy.
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Anonymous
5.0 3 years ago
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