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University of Illinois at Urbana-Champaign

Marketing in a Digital World

University of Illinois at Urbana-Champaign via Coursera

Overview

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

Syllabus

  • COURSE OVERVIEW AND HOW DIGITAL TOOLS ARE CHANGING PRODUCT
    • In this first module, you will become familiar with the course, your instructor, your classmates, and our learning environment. In this module, you will learn how new digital tools are enabling customers to take a more active role in developing and sharing products.
  • HOW DIGITAL TOOLS ARE CHANGING PROMOTION
    • In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.
  • HOW DIGITAL TOOLS ARE CHANGING PLACEMENT
    • In this module, you learn how new digital tools are altering the distribution of products and revolutionizing the retail landscape.
  • HOW DIGITAL TOOLS ARE CHANGING PRICE
    • In this module, you will learn how new digital tools are enabling customers to take a more active role in setting the prices they pay for the products they buy.

Taught by

Aric Rindfleisch

Reviews

4.8 rating, based on 595 Class Central reviews

4.7 rating at Coursera based on 16876 ratings

Start your review of Marketing in a Digital World

  • Anonymous
    This course is a very nicely put together. Lots of real world examples of digital marketing. I would also like the team to put together a summary page of the course, as the basics go a long way in this specialization, and ahead.
  • Unlike other Coursera courses that I have taken this one has a much more involvement by students in terms of participating in assignments (2 per module) along with the regular quizzes (also 3 per module)
    The assignments are designed in a way that provoke you to dig deeper into the case and bring out your thoughts and ideas to the table which is then reviewed by peers who also give great feedback. The learning community is greatly involved and this makes the learning even more fun.
    This course made me see things through a broad market perspective rather than just an agency side person. Highly recommend this course for people who have a grip of the marketing industry and want to learn further.
  • Profile image for Preeti Juneja
    Preeti Juneja
    What do you learn in this course? In this course, you learn about SHIFT in marketing 4Ps. You will understand the transformational impact of digital on consumers. And most importantly, you apply this 'transformational' marketing knowledge to these…
  • Anonymous
    As someone eager to navigate the ever-evolving landscape of digital marketing, I recently enrolled in the "Marketing in a Digital World" course. Let me just say, it exceeded my expectations! The course delves comprehensively into the entire marketi…
  • Anonymous
    The course has a much more involvement by students in terms of participating in assignments (2 per module) along with the regular quizzes (also 3 per module).
    The assignments are designed in a way that provoke you to dig deeper into the case and bring out your thoughts and ideas to the table which is then reviewed by peers who also give great feedback.
  • Anonymous
    very knowledgable Content: Evaluate the depth and breadth of the material covered in the course. Does it provide a comprehensive overview of digital marketing concepts and strategies? Relevance: Assess how relevant the course content is to current…
  • I'm about to complete this course and have to say that it's one of the best MOOCs offered on Coursera.

    This MOOC is well-organized, and staff is there to answer your questions and concerns. There have been so many discussions that if you need to find an answer to something, just search for your topic in discussion forums, and I am sure it will come up.

    Videos are of good quality and the professor has a good style of delivery. I like that this course combines lectures with interviews with students and experts in different fields. I learned new concepts in regards to digital marketing that I didn't know before so it was time well-spent!
  • Profile image for Vanes Naldi
    Vanes Naldi
    You can believe the hype: content wise, this is an excellent course. Professor Rindfleisch is so articulate in a down-to-earth way that I'd certainly consider enrolling in other courses of his. It's a near-perfect introduction to the four P's of m…
  • Anonymous
    I recently completed the "Marketing in a Digital World" course offered by the University of Illinois at Urbana-Champaign via Coursera, and I must say, it was an absolutely wonderful experience. This four-module course provided a comprehensive overvi…
  • Anonymous
    I am a marketing professional with a Bachelor's degree circa 1998.
    My roles in marketing have been more trade focused.
    This class challenged the way I think about the scope and impact of Digital Technologies, and how they apply to marketing. The lectures and assignments were interesting, however a bit dated in some cases. My biggest disappointment came with the low level of quality of work of my peers in the class. I would say 2 out of 3 do the minimum amount of work to complete the assignments. I even had someone complain that my responses were too long on an assignment that I heavily researched and considered. I had to remind myself this is a MOOC and democratic education is great but comes with setbacks.
  • Very informative course. I found it very useful. I get to know many new perceptions and the latest techniques in digital marketing.
  • Excellent course! The new concepts of digital marketing which appear in this course are up to date. The teacher, the lessons and the exercises keep you interested in this area.
  • Anonymous
    This Course deeply explained the basic level Education we had on Economics about the 4Ps of the Marketing Mix: Product, Promotion, Placement & Price. Under these marketing mix there were other related sub topics like: Customer Co-creation, Sharing…
  • Anonymous
    "The Complete Digital Marketing Course - 12 Courses in 1" offers a comprehensive overview of digital marketing strategies, tools, and techniques in a single package. With 12 courses covering topics such as SEO, social media marketing, email marketing, and Google Ads, this course provides a holistic understanding of the digital marketing landscape. Through practical exercises, real-world examples, and hands-on projects, students learn how to create effective digital marketing campaigns, optimize online presence, and drive business growth. Taught by industry experts, this course equips learners with the skills and knowledge needed to thrive in today's competitive digital marketplace."
  • Anonymous
    I recently took an online course on digital marketing and was thoroughly impressed with the quality of the content and the overall learning experience. The course was delivered through a user-friendly platform that made it easy to navigate and acce…
  • Anonymous
    I finished 'Marketing in a Digital World' yesterday, and this course surpassed my expectations. In addition to being thorough, the information was presented in a way that made difficult ideas simple to understand. I was inspired throughout the entire course by the instructor's knowledge and captivating teaching style. This course stands out for its practical approach; I gained invaluable hands-on experience that I can apply in my work. My learning process was enhanced by the interactive features and well-organized lessons. All things considered, I wholeheartedly endorse this short course to anyone looking for a comprehensive, useful, and enjoyable educational experience.
  • Anonymous
    The course provided an excellent learning experience, characterized by comprehensive examples that greatly enhanced understanding. I thoroughly enjoyed it and would highly recommend it to others seeking to deepen their knowledge. The emphasis on practical application through examples was particularly beneficial, making complex concepts more accessible and engaging. Overall, I found the course to be incredibly valuable and enriching, thanks to its well-structured content and effective teaching approach. Without hesitation, I would encourage anyone interested in the subject matter to enroll, as it undoubtedly offers a rewarding and insightful educational journey.
  • Anonymous
    I recently had the privilege of taking the "Marketing in a Digital World" course from the University of Illinois on Coursera, and I am delighted to share my experience with those considering enrolling in this exceptional program. From the very first…
  • Anonymous
    The content was rich and relevant, providing a comprehensive understanding of marketing strategies tailored to the digital landscape. The course modules were well-structured, offering a balance of theoretical concepts and practical applications.

    The interactive nature of the course, including quizzes and assignments, allowed me to apply what I learned and reinforced key concepts effectively.

    The instructors were knowledgeable and engaging, making the learning experience enjoyable. Additionally, the course community provided a platform for valuable discussions and networking opportunities with fellow learners.
  • Dusko Petrovic
    Great course, really unique. It is well structured, clear and concise. Aric introduces the matter by examples, case studies, academic insights and expert's interviews, so you will gradually and systematically learn about new digital marketing terms, principles, practices and strategies. You will not get recipes how to do marketing research, how to do campaign, how to use Google ads, analytics, SEO, Facebook ads, and so on, but you will get very strong basic knowledge about broad range of topics, and strong foundation for future studies and knowledge development in digital marketing, as well as better understanding the purpose of practical digital marketing tools you will use. Very recommended from my side!
  • Anonymous
    This course was very cool and constructive. The classes were interesting, the campus videos, interviews and case studies, too. The only bad part is that the course is big and there comes a time when it ends up getting kind of "heavy". Also, I though…

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