Data Storytelling - From Insight to Impact

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Provider

Coursera
Pricing

Free Online Course (Audit)
Languages

English
Certificate

Paid Certificate Available
Duration & workload

8 hours 26 minutes
Sessions

On-Demand
Subtitles

English

Found in

Overview

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In today's data-driven world, the ability to turn raw numbers into compelling narratives is a game-changer. This course will equip you with the skills to transform complex data into engaging stories that influence decision-making and drive action. You'll learn how to avoid common data presentation mistakes, understand the neuroscience behind storytelling, and develop a structured approach to crafting impactful data stories. Through a blend of real-world case studies, interactive exercises, and proven storytelling frameworks, you’ll discover techniques like the GAME and ABT frameworks to structure your presentations effectively. You’ll explore audience engagement strategies, master the use of visuals, and refine your ability to communicate insights persuasively. The course also covers essential presentation skills, including voice modulation, body language, and techniques for handling presentation anxiety. Additionally, you’ll learn how to leverage PowerPoint effectively, avoid overwhelming your audience, and use visualization principles to make your data stand out. This course is designed for data analysts, business professionals, marketers, and anyone who wants to communicate data more effectively. No prior storytelling experience is required—just a willingness to learn and practice. By the end, you'll be able to present data with confidence, clarity, and impact.

Syllabus

Welcome

In this module, we will introduce you to the course structure, outline the best ways to maximize your learning, and address common concerns about storytelling. You'll gain clarity on what to expect and discover how storytelling is a skill that can be learned and mastered.

WHY: Data presentation mistakes you might be making

In this module, we will explore common pitfalls in data presentations through real-world examples and interactive exercises. You'll learn to recognize ineffective storytelling habits, set a personal benchmark for improvement, and leverage peer support to enhance your data communication skills.

WHY: The Science of Storytelling

In this module, we will uncover the science behind storytelling and its profound impact on decision-making. You'll explore why narratives resonate more than raw data, examine compelling case studies, and gain a deeper appreciation for the role of storytelling in data communication.

HOW: The first step of your Data Presentation

In this module, we will break down the essential first steps in crafting a compelling data presentation. You'll explore the GAME framework, learn how to identify your audience’s needs, and apply psychological techniques to make your message more persuasive. Through exercises and real-world strategies, you'll gain the tools to create presentations that resonate and drive action.

HOW: Creating a Good Story

In this module, we will explore what makes a story engaging and how to craft one using the ABT (And, But, Therefore) framework. You'll practice structuring your own data-driven narratives, learn how to visualize them effectively, and analyze real-world examples to refine your storytelling skills. By the end, you’ll be equipped to turn complex data into stories that captivate and persuade.

HOW: Building your Data Story

In this module, we will explore the essential components of building a strong data story. Through case studies, character development, and structured storytelling techniques, you'll learn how to craft narratives that make complex data both engaging and impactful. By applying frameworks like the Pyramid Principle and creating data trailers, you'll transform raw insights into stories that captivate and drive action.

HOW: Using PowerPoint Effectively

In this module, we will explore how to use PowerPoint as a powerful storytelling tool rather than a distraction. You'll learn to refine your content, simplify complex data, and avoid common presentation pitfalls. With insights from real-world examples and expert advice, you'll craft slides that enhance—rather than hinder—your data story’s impact.

HOW: The Days Before Your Presentation

In this module, we will explore how to prepare effectively in the days leading up to your presentation. You'll learn rehearsal techniques, identify which parts of your presentation need the most attention, and develop strategies to handle nerves. By the end, you’ll be equipped to deliver your data story with confidence and clarity.

HOW: Presenting with Impact

In this module, we will focus on the techniques that transform a good presentation into a great one. You’ll learn how to use voice, body language, and stage presence effectively, while also discovering strategies to keep your audience engaged through verbal cliffhangers and metaphors. Whether presenting in person or remotely, you’ll gain the skills to deliver your data story with confidence and impact.

BONUS: How to make insights more persuasive

In this module, we will explore advanced persuasion techniques to make your data storytelling more compelling. You'll learn how to present insights in a way that resonates with your audience, apply psychological principles to drive action, and simplify complex numbers for better understanding. By mastering these strategies, you'll ensure your data stories leave a lasting impression.

BONUS: Effective Data Visualization

In this module, we will explore the principles of effective data visualization, from choosing the right charts to designing impactful dashboards. You'll learn how to craft compelling chart titles, analyze real-world examples, and avoid common visualization pitfalls. By mastering these techniques, you'll turn raw data into visuals that tell a powerful, persuasive story.

More bonus resources

In this module, we will provide additional resources to help you continue improving your data storytelling skills. You'll learn how to uncover meaningful stories in everyday life, gain insights from expert speakers, and explore recommended books for deeper learning. Whether through coaching calls, TED Talks, or practical storytelling exercises, these resources will help you become a more confident and persuasive communicator.

Analyze your growth: before vs. After

In this module, we will focus on reflecting on your progress throughout the course. You'll learn how to assess your data storytelling skills, compare your presentations before and after the course, and identify areas for continued improvement. By applying these evaluation techniques, you'll ensure ongoing growth and mastery in delivering impactful data stories.

Closing

In this final module, we will wrap up the course with a request for your feedback and suggestions for improvement. You'll also receive guidance on how to continue honing your storytelling skills beyond this course. By reflecting on your progress and planning your next steps, you'll ensure that your journey in data storytelling doesn’t end here but continues to grow and evolve.