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Protecting Business Innovations via Trademark

The Hong Kong University of Science and Technology via Coursera

13 Reviews 2249 students interested
  • Provider Coursera
  • Subject Law
  • Cost Free Online Course (Audit)
  • Session Upcoming
  • Language English
  • Certificate Paid Certificate Available
  • Effort 1-2 hours a week
  • Start Date
  • Duration 4 weeks long
  • Learn more about MOOCs

Taken this course? Share your experience with other students. Write review

Overview

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Protecting Business Innovations Via Trademark

Watch Course Overview: https://youtu.be/mUja4iwbrTE

Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations.

This course provides learners with an understanding of how trademark laws can be used to protect business innovation using a combination of lectures and case examples for discussion. The course focus on protecting innovations with Trademark as one of several tools that can be used by companies to protect their brands and products. In additional to learning about how trademark law works in theory, we will also discuss situations in which trademark might not be effective in protecting innovations, and will focus on the legal issues involved from a practical business perspective rather than from a purely legal viewpoint. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation.

Taught by

Theodore Henry King CLARK

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Reviews for Coursera's Protecting Business Innovations via Trademark
4.8 Based on 13 reviews

  • 5 stars 85%
  • 4 stars 15%
  • 3 star 0%
  • 2 star 0%
  • 1 star 0%

Did you take this course? Share your experience with other students.

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  • 1
John M
5.0 12 months ago
John completed this course, spending 2 hours a week on it and found the course difficulty to be medium.
Clarity, content and presentation is excellent. Prof Theodore Clark is a softly spoken engaging presenter; graphics compliment the teaching and the course is well divided into palatable bite-size modules. Although aimed at the novice, this course also a very useful refresher. The modules are completed by multiple choice questionnaires. Completion is a short final assignment question, which encourages you to present the knowledge you have absorbed. A free course, paid certification. I highly recommend to those interested in both the law and business elements Intellectual property Trademark.
Was this review helpful to you? Yes
Anonymous
4.0 9 months ago
Anonymous completed this course.
Before I commenced this course, I was quite skeptical about the resource materials to be used since my jurisdiction is quite different from that of the professor in charge of the course. However, halfway into the first week, my mind was opened to the possibilities of knowing how valuable trademark can be to me as a lawyer in my country and to my clients, as businessmen.

I have completed this course and I can say for a fact that my mind is blown. Thanks to HKUST for providing materials and for being intense and thorough.

Was this review helpful to you? Yes
Anonymous
4.0 2 months ago
Anonymous completed this course.
The course was great. If you don't know anything about Trademarks it is excellent - it allows you to be able to speak about Trademarks and Trademark issues as if you've been doing it for a while now. You'll leave much more knowledgeable than when you started, depending on your proficiency in this area at the beginning. It also allows you to go further with it if you desire, laying a good foundation to learn more.
Was this review helpful to you? Yes
Binta S
5.0 7 months ago
by Binta completed this course, spending 5 hours a week on it and found the course difficulty to be very easy.
Fantastic course with Theodore Clark. Protecting Business Innovation via Trademark explained in simple terminologies for any beginner or advanced student to fully understand. I would recommend this course to anyone wishing to build a global brand,
Was this review helpful to you? Yes
Ejiro G
5.0 7 months ago
by Ejiro is taking this course right now, spending 6 hours a week on it and found the course difficulty to be easy.
It's a good course for beginners, it has easy and well outline course overview, good lectures and well explained examples. I recommend it for anyone interested in trademark law and practice.
Was this review helpful to you? Yes
Odegua E
5.0 12 months ago
Odegua is taking this course right now.
The course is very interesting and informative. I really learned a lot about trademarks and brand protection. I look forward to learning more in the other parts of the series.
Was this review helpful to you? Yes
Anonymous
5.0 12 months ago
Anonymous is taking this course right now.
The course is very interesting and informative. I really learned a lot about trademarks and brand protection. I look forward to learning more in the other parts of the series.
Was this review helpful to you? Yes
Anonymous
5.0 2 months ago
Anonymous completed this course.
One of the reasons I took the course was to gain more knowledge in intellectual property with Trademark being one of it. It was really worth the time spent!!!
Was this review helpful to you? Yes
Anonymous
5.0 5 months ago
Anonymous completed this course.
Great insights and impartation of knowledge. Length and content of the modules are just right too. Peer review can be replaced with professor review though.
Was this review helpful to you? Yes
Rocky W
5.0 4 months ago
Rocky completed this course, spending 2 hours a week on it and found the course difficulty to be medium.
It's a very practical, business oriented, and insightful class. The professor is very professional with rich practical experience. I learned a lot from the class.
Was this review helpful to you? Yes
Ben G
5.0 5 months ago
Ben completed this course, spending 6 hours a week on it and found the course difficulty to be medium.
After finished Patent, this is 2nd course with Professor Clark, really good lesson.

I should go on Copyrights and Strategy.

The course is good!
Was this review helpful to you? Yes
Milena M
5.0 5 months ago
Milena is taking this course right now.
I find the course to be really interesting and useful. It gives you a broad and basic understanding of trademark law. I definitely recommend this course.
Was this review helpful to you? Yes
Chiu W
5.0 2 months ago
Chiu completed this course, spending 5 hours a week on it and found the course difficulty to be medium.
very good and impressive! highly recommend. it is very useful in my work place.

encourage you to know more in this area
Was this review helpful to you? Yes
  • 1

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