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Technology Commercialization, Part 1: Setting up your Idea Filtering System

University of Rochester via Coursera

1 Review 898 students interested
  • Provider Coursera
  • Subject Entrepreneurship
  • Cost Free Online Course (Audit)
  • Session Upcoming
  • Language English
  • Certificate Paid Certificate Available
  • Effort 1-3 hours a week
  • Start Date
  • Duration 4 weeks long
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Overview

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New ideas based on high-technology research have a high failure rate because they hit the ground running with lopsided priorities and misalignments. Students complete this course with an Innovation Creed (“Why are you doing this?”) and a customized Idea Filter (“Are you working on the right priorities?”)—2 simple tools that steer concept-stage commercialization to success.

Taught by

Mark Wilson

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Aniket S
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