Google Inc. is one of the key success stories of the Internet era. The
company has expanded beyond its original search business through innovation
and acquisition to touch the lives of nearly every person who lives life
online. For example, Americans spend more than 3,400 hours per year using consumer media,
the field where Google’s impact is most profound, and citizens around the world must
understand what the company has wrought not only to control their offline and online environments, but also to interact and engage successfully
with anyone in our professional and personal lives.
Enrollees in this course learn how to understand the tactics that modern media companies,
journalists, marketers, politicians, technologists, and social networks
are using to reach them and affect their behavior. They learn how to
adopt strategies that put them on an even footing with these entities in
achieving their own communications goals. They
think about, react to, and write about excerpts from half a dozen important books;
read a sampling of newspaper and magazine reportage from Google’s entire
monitor news sites and specialized blogs about the company and its competitors while the course is in session;
take note of their own usage of Google and other online resources;
learn how to anticipate the future impact of the company and its competitors
on aspects of the media such as information consumption, creation, and distribution.
Lindleycompleted this course, spending 3 hours a week on it and found the course difficulty to be easy.
Fantastic course, with far more reading required than other MOOCs I have taken (or started), so be aware of that if you prefer lectures! Fascinating look at the effect Google has on our world from a journalism perspective, and interesting assignment. The peer marking was actually one of my favourite parts of the course, letting me hear stories from completely different cultures and perspectives, and the different way different countries use things I take for granted, like YouTube.