Develop a complete go to market strategy template for your new business
Got a great business idea? Time to build a bullet-proof go to market strategy.
This course will equip you with the skills and knowledge to identify your business positioning, define your target market, and develop a marketing strategy that sets your business up for success.
Develop a powerful positioning strategy and unique value proposition
Led by Ken Burke, founder of the EntrepreneurNOW Network, you’ll discover how to use the unique selling points (USPs) of your product or service to define its business positioning.
You’ll learn how to inform your customers of these USPs through the creation of a defined and unique value proposition and identify effective selling and marketing techniques for doing so.
Learn how to define your target market
Defining your audience is a key part of developing a solid go to market strategy.
You’ll consider how to identify who your audience is and explore ways to identify your competition. You’ll also explore how to build and use customer personas to inform a value proposition that resonates with your audience.
Find innovative ways to engage your customers and develop a messaging strategy
Understanding your customers is key to reaching and engaging with them. You’ll learn how to identify the business benefits that matter most to your target customer.
You’ll discover how to make psycho-graphic and demographic customer profiles and how to implement different messaging strategies to engage with your target audience
Implement your marketing strategy and set your business up for success
Once you’ve learnt how to develop a go to market plan, lay out your unique value proposition, identify your target audience and messaging strategy, and position your business in the market, you’ll find out how to apply your new knowledge in the real world.
This course is designed for entrepreneurs who already own a business or are looking to start one.
You will also find it useful if you’re a business owner or executive looking to develop positioning, messaging, and targeting strategies. Students considering future career prospects in business, product management, or marketing will also benefit from this course.
Excel or Google Sheets would be helpful to use for this course but is not essential. The course contains a significant amount of video content.
