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University of Leeds

Create a Social Media Marketing Campaign

University of Leeds and Institute of Coding via FutureLearn


Discover the key features and platforms for a successful social media campaign

The impact of social media on business, society, entertainment, and politics is undeniable. Harnessing its power will help you meet your business goals.

This is why organisations of all sizes and industries have brought social media to the heart of their marketing, communication, and customer support. The challenge is knowing how to create effective two-way communication between your organisation and your audience.

On this two-week course, you’ll discover how to create and measure the success of a social media marketing campaign. You’ll explore how companies use digital marketing, and learn what goes into planning and running a successful campaign.

Learn how to create an effective social media strategy

You’ll discover the components that make up a social media campaign and how to effectively target each one.

You’ll learn how to identify your target audience through the use of personas. Next, you’ll identify the strengths and drawbacks of different social media platforms to decide where your target audience is more likely to hear your message.

Learn to leverage paid and organic social media in a single campaign

Exploring the difference between paid and organic social media marketing, you’ll examine the best route for you before producing a strategy and sample content for your own campaign.

You’ll learn the appropriate metrics to measure a campaign’s effectiveness to understand what it takes to succeed.

Improve your marketing skills alongside industry experts

Learning alongside experts, you’ll understand not only how to be present on social media, but how to make a difference. This course will teach you how to connect with your audience in meaningful ways, learning how to bring social media into the heart of your marketing, communication, and customer support.

This course is designed for anyone interested in increasing their digital skills in social media marketing.

It will be particularly useful if you work in marketing and you want to build confidence in using digital technology in the workplace.


  • Understanding social media strategy
    • Welcome
    • Social media strategy
    • Targeting and engaging with audiences
    • Reaching your audience
    • Summary
  • Best practice in social media marketing
    • Welcome to Week 2
    • Social media campaign metrics
    • Social media campaign planning
    • Content for a social media campaign
    • Summary

Taught by

Meg Pickard


4.3 rating, based on 3 Class Central reviews

4.8 rating at FutureLearn based on 467 ratings

Start your review of Create a Social Media Marketing Campaign

  • Hella Hidai

    Hella Hidai completed this course, spending 4 hours a week on it.

    It was really joyful, useful and completely good course for me. I appreciate you hard working at the side of educational level. I want to join you other classes as well as.
    Thanks a lot less university!!!
  • Anonymous
    I did this course as part of the Expert Track as i am looking to change career. As a mature student this and these courses are perfect they are just enough to give you a taster of different areas and contain really great knowledge from experts and also people working in the specific fields. Thankyou.
  • JAH
    Very informative and clear. It would be good to highlight better where the download section is which is frequently mentioned.

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