Create an A/B web page marketing test with Google Optimize

Overview

Class Central Tips

In this 1.5-hour long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Syllabus

Project Overview

In this guided project based course, you will set up an A/B web page and marketing test using Google Optimize and Google Analytics. We will use a basic Google Sites page as an example to practice in draft. During the course of the project you will create page variants, set up Optimize and Optimize extensions, link your Optimize account to Analytics, edit variant weight and traffic allocation, set up audience and page targeting options, consolidate your objectives and more, to run a full A/B test in order to optimize quality and results of your web pages in relation to designing for user experience and marketing campaign success.