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Coursera Project Network

Create a Lead Generation Messenger Chatbot using Chatfuel

Coursera Project Network via Coursera

Overview

In this 1-hour long project-based course, you will learn how to build a lead generation chatbot with Email and Google sheets automation which will be able to interact with your customers and generate lead automatically for you. We will be automating the entire process using email automation and Google sheets so that you will receive a mail every time a lead is generated and a copy of the contact information of the lead will be saved on Google sheets. The chatbot will be able to interact with your customers, generate a lead, take a booking, get ticket claims, send us their message and many more. By the end of this project, you will have a fully functioning chatbot deployed to your Facebook page and interacting with your customers through Messenger in real-time. You do not need any programming knowledge because we will be using the flow builder interface from Chatfuel which is very interactive, intuitive and logical. But you do need a Facebook account and a fully functioning Facebook business page in order to test the bot. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Syllabus

  • Project Overview
    • In this one hour long project, we will be building a lead generation chatbot with Email and Google sheets automation which will be able to interact with your customers and generate lead automatically for you. We will begin this 1-hour long project by creating a Chatfuel account and taking an overview of Chatfuel’s dashboard. Then we will build the Welcome message and Menu. Then we will build a section for HOT leads for those visitors who want to buy a car named “Book a test drive”. We will be prioritizing these customers. The next section will be “Explore new OFFERS” for those visitors who might be looking for a discount or coupon. The third section will be a contact us section named “Talk to our advisors” where our visitors can contact us directly or leave us a message. We will be creating email automation for all 3 sections so that you as an admin will receive mail every time a visitor interacts with a bot. We will be integrating Google sheets to the first section “Book a test drive” in order to capture lead information in real-time. In the final task, we will be testing the bot through Messenger.

Taught by

Abhishek Jha

Reviews

4.5 rating at Coursera based on 218 ratings

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