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University of Leeds

Creating Digital Content

University of Leeds via FutureLearn Program

Overview

On this program, you’ll develop your understanding of how digital content platforms work and learn how to use them more effectively both in and out of the workplace.

You’ll build your confidence in creating engaging digital content as you debunk content myths and evaluate the employability of your online presence.

You’ll learn how to identify suitable platforms for your needs as well as the right type of communication strategy and platforms.

You’ll also critically evaluate the use of language in the online content you encounter and try out practical strategies to better communicate online.

Syllabus

Courses under this program:
Course 1: Create a Professional Online Presence
-Does your social media presence reflect who you are as a professional? Build your online presence to boost your employability.

Course 2: How to Create Great Online Content
-Discover what makes online content a success and learn how to create engaging content that's in line with your business goals.

Course 3: Create a Social Media Marketing Campaign
-Learn to plan and launch a successful social media marketing campaign with the Institute of Coding and the University of Leeds.

Courses

Taught by

Meg Pickard

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