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CreativeLive

Brand Your Creative Business

via CreativeLive

Overview

Every small business owner shares two common goals: increasing sales and marketing more effectively. One of the most powerful ways to achieve these goals is to define and tell the story of who you are as a creator. That story is your brand, and a strong understanding of how to tell that story to your customers will take your business to new heights.

In Brand Your Creative Business, you’ll explore what makes your business a unique brand and find ways to share it. You’ll learn about implementing a brand strategy and growing and protecting it. Megan Auman will teach:

  • Why branding matters
  • How to define your brand
  • Storytelling to promote your business
  • How to develop a strategy to implement your plans

You’ll leave this course equipped and energized to create a strong, consistent presence in every aspect of your company – from packaging to customer interaction and beyond. You’ll also develop the confidence use colors, logos, and fonts to reflect your style - even if you’re not a designer

Whether you’re an Etsy seller looking to grow or an occasional crafter trying to build a full-time business, this course will give you the tools you need to connect with customers and sell more products.

Syllabus

  • Creating Your Logo in Illustrator
  • Why Branding Matters for Your Business HD
  • The Core Emotions Behind Your Brand
  • Great Products are Key to Strong Brands
  • Does Your Product Generate Emotion?
  • Finding the Core of Your Product
  • What Does Your Brand Stand For?
  • Naming Your Business & Products
  • Creating Your Tagline
  • Creating YOUR Brand's Story
  • Sharing Your Customer's Stories
  • When To Tell Your Own Story
  • Your Visual Branding Basics
  • Your Visual Style Guide: Brand Colors
  • Your Visual Style Guide: Your Logo
  • Telling Visual Brand Stories with Photos
  • Brand Photography & How to Protect It
  • Creating Your Complete Brand Package
  • Your Branding in Print Materials & Online
  • Implement Brand Strategy Quickly & Easily
  • Brand Strategy: Where Do I Begin?
  • Making Branding To-Do's Manageable

Taught by

Megan Auman

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