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Branding 101: The Complete Toolkit

via CreativeLive



What does it take to create a successful brand? A strong, clear message and visual consistency is what builds trust, and this course will help you define this. Danielle runs her own successful design studio, specializing in branding. 

She’ll guide you through the process of branding your business from start to finish, including how to:

  • Establish a point of view through tone, messaging and voice 
  • Define your vision, core values and how you position yourself in the market 
  • Create a visual style guide that provides a reference for color, typography, and image styling
This class will teach you how to effectively articulate and communicate your brand to your audience visually, creating cohesion through every touch-point. From how you talk about yourself, to what typeface you use, creating cohesion and clarity builds trust. Position your brand to stand out from the crowd!


  • Introduction To Class
  • Define Your Brand
  • Finding Your Brand Identity
  • Creating A Brand Moodboard
  • Choosing Colors For Your Brand
  • Selecting Typefaces For Your Brand
  • Your Brand Voice And Imagery
  • Create A Style Guide
  • Keys To Branding Success

Taught by

Danielle McWaters

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