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CreativeLive

Building Your Photography Business for under $3,000

via CreativeLive

Overview


When starting a new business, you will make hundreds of decisions, and many of those can be costly and affect the future of your business. Most photographers have little direction available on how to take these critical first steps to set themselves up for success.

Kathy Holcombe and her husband Peter have built multiple photography businesses over the last 15 years. Kathy will share what they have learned so that you won’t waste time, money and resources trying to find the perfect formula.

You will learn how to:

  • Define your brand
  • Set up social media channels and a business website to support the vision of your brand
  • Develop an effective strategy for marketing to your ideal client
  • Develop a product line and profitable pricing structure
  • Develop a sales strategy to maximize your time and sales average

This class is for anyone who is standing at a crossroads, wanting to start a photography business, but not sure exactly how to go about it. You’ll not only learn how to get you started but also how to turn a profit through your photography in your very first year of business. Skip years of trial and error and invest your precious startup dollars in strategies, tools, and equipment that will immediately start making you money.

Syllabus

  • Class Introduction
  • Create Your Business Plan
  • Where to Invest Your Money?
  • Where to Spend Your Time?
  • How to be Profitable
  • Write Your Personal Business Plan
  • Business Plan Q & A
  • Products: Overview
  • What is Your Photography Style?
  • What Products do You Want to Offer?
  • Rules for Products
  • Whats Involved in the Shoots for Your Products?
  • How Will You Produce Your Products?
  • Determine Your Pricing Strategy
  • What to Charge for Your Products
  • How to Use Markup Factors
  • The Per Hour Sale
  • Find Your Target Sale
  • Pricing Strategy Q & A
  • Develop a Sales Strategy
  • In-person Sales Strategy
  • Online Sales Strategy
  • Mobile Sales Kits
  • Identify Your Target Client
  • Define Your Niche Market
  • Develop Your Marketing Plan
  • How to Increase Your Following
  • Develop a Marketing Strategy
  • Maximize Your Website
  • What is The Purpose of Your Website?
  • Website Essentials
  • Website Tools to Create a Great Sale
  • Online Selling Tools
  • Online Shopping Cart
  • Facebook Marketing Strategies & Materials
  • Using Ads on Facebook
  • Engagement on Facebook
  • Instagram Marketing Strategies
  • Define Your Brand
  • Build a Solid Brand
  • Maintain Your Brand through Publicity

Taught by

Kathy Holcombe

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