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CreativeLive

Business of Commercial Food Photography

via CreativeLive

Overview

Short on time? This class is available HERE as a Fast Class, exclusively for Creator Pass subscribers.
Being confident in your photography is only the start of growing your success as a food photographer. Knowing how to pitch yourself to clients, communicate with vendors, and set yourself apart from a populated market are just some of the business techniques that are essential in seeing you profit from your work. Andrew Scrivani joins CreativeLive to help you take your photography and business to a place where you can start making it a successful career. He’ll cover: 
  • How to get work in the Food Photography Industry 
  • How to promote and network yourself to grow your client list 
  • Techniques on communicating with your vendors and clients on set and off 
Make your photography work for you and make money while shooting what you love.  

Syllabus

  • Class Introduction
  • How To Get Work As A Food Photographer
  • Understanding Your Skill Level and Your Market
  • How To Grow Your Business
  • Opportunities In Commercial Food Photography
  • How Do You Market Yourself
  • The Importance of Attitude and Communication
  • Understanding Insurance Responsibilities and Liability
  • Understanding Taxes and Accounting
  • The Importance of Representation and How To Get It
  • File Management and Protection
  • Understanding Stock Photography as a Business
  • Contracts: The Law and Your Rights
  • Negotiating with Clients: 10 Questions you Need to Ask–Part 1
  • Negotiating with Clients: 10 Questions you Need to Ask–Part 2
  • Negotiating and Talking Money with Clients
  • Who are the Players in Commercial Food Photography
  • How to Manage Client Expectations
  • Real Life Client Interview: Art of the Pie Cookbook
  • How to Assemble a Team
  • The Production Team
  • On Set Support
  • Editors and Post Production
  • Introduction to the Live Shoot
  • Live Shoot: Plate #1
  • Live Shoot: Plate #2
  • Live Shoot: Plate #3
  • Live Shoot: Plate #4
  • What Expenses are Associated with a Shoot
  • How to Calculate your Rate
  • What is Usage?
  • How to Anticipate Expenses
  • Calculating Price based on Rates, Usage and Expenses
  • Where do You Go Next?
  • Continuing Education and Research
  • How to Get your Work Out There and Get Noticed
  • Treatments and Final Wrap-Up

Taught by

Andrew Scrivani

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