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CreativeLive

Pricing, Strategy & Business

via CreativeLive

Overview

Prepare for a new career with $100 off Coursera Plus
Gear up for jobs in high-demand fields: data analytics, digital marketing, and more.

Join photographer and business expert Jared Bauman for an introduction to creating, running, and growing a successful photography business.

Throughout this class, Jared will break down the process of starting and running a successful photography business into clear, simple steps. You’ll develop a foundation for your business based on your unique skill set, values, and vision as a photographer. Jared will guide you through each stage of an effective consultation with a prospective client and teach you how to approach sales with confidence. He’ll also show you how to maximize your profit with effective pricing strategies. You’ll learn about the importance of a referral-driven client base and create marketing strategies for attracting and keeping the right client engaged with your brand.

Whether you’re just beginning to approach photography as a career or a long-time professional photographer looking to grow your brand, you’ll come away from this course with the inspiration and knowledge to create a business that’s just as dynamic as your photographs.

Syllabus

  • Introduction
  • Defining Your Goals and Metrics
  • Goals and Metrics Q&A
  • Assembling a Team and Insourcing vs. Outsourcing
  • Creating a Company Manual
  • Jared's Business History
  • Print, Online, SEO and Social Media Marketing
  • Vendor and Client Referrals
  • Specialism with Guest Jeff Jochum
  • Defining Yourself in Three Words
  • Homework Review with Guest Jeff Jochum
  • Pricing: Packages
  • Pricing: A La Carte
  • Rebuilding a Pricing Sheet Part One
  • Pricing: Extras List
  • Rebuilding a Pricing Sheet Part Two
  • Natural Upsell and Presentation
  • Critiques of Students' Pricing Presentation
  • Introduction
  • Three Phases of a Consultation
  • Consultation Q&A
  • Sales Strategies with Jason Aten
  • Sales: Out of Town Clients Q&A
  • Six Figure Plan
  • Profit Goals with Student
  • Thanks + Credits
  • Building Your Team
  • Business Roadmap Challenge

Taught by

Jared Bauman

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