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CreativeLive

Pricing, Strategy & Business

via CreativeLive

Overview

Join photographer and business expert Jared Bauman for an introduction to creating, running, and growing a successful photography business.

Throughout this class, Jared will break down the process of starting and running a successful photography business into clear, simple steps. You’ll develop a foundation for your business based on your unique skill set, values, and vision as a photographer. Jared will guide you through each stage of an effective consultation with a prospective client and teach you how to approach sales with confidence. He’ll also show you how to maximize your profit with effective pricing strategies. You’ll learn about the importance of a referral-driven client base and create marketing strategies for attracting and keeping the right client engaged with your brand.

Whether you’re just beginning to approach photography as a career or a long-time professional photographer looking to grow your brand, you’ll come away from this course with the inspiration and knowledge to create a business that’s just as dynamic as your photographs.

Syllabus

  • 9:00 am - Introduction
  • FreePreview: Defining Your Goals and Metrics
  • 9:45 am - Goals and Metrics Q&A
  • 10:45 am - Assembling a Team and Insourcing vs. Outsourcing
  • 11:15 am - Creating a Company Manual
  • 11:30 am - Jared's Business History
  • 1:00 pm - Print, Online, SEO and Social Media Marketing
  • 1:45 pm - Vendor and Client Referrals
  • 2:30 pm - Specialism with Guest Jeff Jochum
  • 3:00 pm - Defining Yourself in Three Words
  • 9:00 am - Homework Review with Guest Jeff Jochum
  • 10:00 am - Pricing: Packages
  • 11:00 am - Pricing: A La Carte
  • 11:45 am - Rebuilding a Pricing Sheet Part One
  • 1:00 pm - Pricing: Extras List
  • 1:45 pm - Rebuilding a Pricing Sheet Part Two
  • 2:45 pm - Natural Upsell and Presentation
  • 3:30 pm - Critiques of Students' Pricing Presentation
  • 9:00 am - Introduction
  • 9:15 am - Three Phases of a Consultation
  • 10:15 am - Consultation Q&A
  • 11:00 am - Sales Strategies with Jason Aten
  • 1:15 pm - Sales: Out of Town Clients Q&A
  • 1:30 pm - Six Figure Plan
  • 2:00 pm - Profit Goals with Student
  • Thanks + Credits
  • 3:00 pm - Building Your Team
  • 3:45 pm - Business Roadmap Challenge

Taught by

Jared Bauman

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