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CreativeLive

Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business

via CreativeLive

Overview


Selling at craft fairs is a big investment of time, money, and resources – it’s also one of the most powerful venues a crafter has for getting products in front of people. In Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business, Nicole Stevenson teaches you everything you need to know about working the craft fair circuit.

Craft shows are complex affairs. From the application, to the preparation, to the actual hustle there are many variables to plan and prepare for. Nicole has been a vendor at over 300 craft shows and produced over 40 – in this class she'll help crafters make informed, strategic decisions about where to invest their time and effort. 

You’ll learn how to:

  • Find and apply to the right show
  • Develop your “look” using basic branding
  • Prepare for shows with products, checklists, staff, and a pitch
  • Merchandise and display products for maximum effect
  • Deal with pricing, permits, and taxes


Nicole will offer insights on troubleshooting common challenges so you aren’t left in the lurch without the equipment or information you need to do a great job. You’ll also learn strategies for keeping in touch with customers and building relationships with event producers that last long after the show ends.

The world of craft fairs is complex and it is not always easy finding the right match.  Secrets of Selling at Craft Fairs: How to Get In, Make Sales, and Grow Your Business makes the process of finding your perfect fit as stress-free and fun as possible.

Syllabus

  • Craft Shows Should be a Part of Your Business
  • Introduction: How to Have a Successful Craft Show Experience
  • Why You Should Be Doing Craft Shows
  • Is Your Business Ready for a Craft Show?
  • Now is the Time for Craft Shows
  • Get Your Product Ready
  • Branding Your Business
  • Pricing Your Products
  • Smaller Craft Shows & Unusual Venues
  • Research Potential Shows
  • Apply to a Craft Show
  • Your Website & Online Presence
  • Writing About Your Business
  • Stellar Product Photos
  • Preparation: Create a Task Timeline
  • Marketing Before the Craft Show
  • Recruit Craft Show Assistants
  • Preparation: Packing Up Before the Show
  • 5 Tips for Preparing Your Display
  • The Importance of Your Booth Display
  • Booth Display: Where to Get Inspiration
  • Brand Your Booth & Signage
  • Utilize Your Booth Space
  • Workshopping Booth Displays
  • Keep Your Customer in Mind
  • Engage with Your Customers
  • Sell with Storytelling
  • Craft Your Pitch
  • Conquer Craft Show Obstacles
  • Product Loss Prevention
  • How to Handle Difficult Customers
  • Strategies for Busy & Slow Shows
  • Discounts & At-Show Marketing
  • Celebrate After the Show
  • Follow Up with Producers
  • Connect with Customers
  • Build Your Community
  • Evaluate the Show
  • Plan for the Next Craft Show

Taught by

Nicole Stevenson

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